US consumer use of social media to make purchasing decisions – infographic

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US consumer use of social media to make purchasing decisions – infographic

US consumer use of social media to make purchasing decisions – infographic
How Facebook Factors Into Decisions On Retail Purchases, Restaurants

A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.

The study, from customer experience management solutions provider Empathica, also found that:

  • 55 percent of respondents were willing to like brands on Facebook, but women (64 percent) were more likely to do so than men (47 percent).
  • About 89 percent of respondents who shared positive experiences with brands via social media in the past three months also liked brands on Facebook, while just 36 percent of those who did not share positive experiences with brands via social media in the past three months did so.
  • 82 percent of respondents were willing to engage retail and restaurant brands in online conversations if they believed it would improve future experiences, but only 62 percent believe brands monitor online conversations, and just 30 percent believe brands act on customer feedback.
US consumer use of social media to make purchasing decisions

US consumer use of social media to make purchasing decisions

Source: Allfacebook


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Door | 2016-11-01T18:07:02+00:00 17 april 2013|Categorieën: social media, social networks, webhosting, wordpress|Tags: |

34 Reacties

  1. Laurinda Orlandi Bailey Handlik 17 april 2013 om 11:58

    Love being kept abreast of statistical data – thanks 🙂

  2. Eric Hearn 17 april 2013 om 11:59

    I'm surprised so many scan a QR code.

  3. Richard McLaughlin 17 april 2013 om 12:00

    I tweet complaints and use FB Like, comments and follows for things I like.

  4. Mallory Arnold 17 april 2013 om 12:00

    wow – 55% of people like a brand on FB.

  5. Goldschmiede Plaar in Osnabrück 17 april 2013 om 12:04

    thanks for these informations.

  6. Bob Warren 17 april 2013 om 12:04

    It's the Hump Day, Have a Good One!

  7. Gabriel Reynoso 17 april 2013 om 12:07

    Great update! I appreciate being well informed about social media trends.

  8. Mika Douglas 17 april 2013 om 14:08

    Amazing opportunities ahead.

  9. Kaya Wittenburg 17 april 2013 om 12:08

    Another great and highly informative article!

  10. Radha 17 april 2013 om 14:12

    Great data, love the infographic!

  11. Al Sbom 17 april 2013 om 12:12

    Another great infographic, thanks.

  12. Harold Gardner 17 april 2013 om 14:14

    There is the positive stuff to share. There is also the negative experience. I have a FB friend who had a bad experience at a shop. She shared it, and there were at least 6 comments that reported they would never go to the offending shop.

  13. Mary-Margaret Walker 17 april 2013 om 12:15

    Good to know when and where I'm bein watched most!

  14. Kelvin Myles 17 april 2013 om 14:18

    Very interesting Infographic, especially when it comes to Yep’s influence and use of QR codes.

  15. m 17 april 2013 om 14:25

    Great, useful info.

    thanks

  16. Robert Alan Riley 17 april 2013 om 12:25

    Useful infographic, well presented. Thank you!

  17. Fabrice Bertelli 17 april 2013 om 12:36

    great info!

  18. Tom Mack 17 april 2013 om 12:36

    This is right on, and we do all those thing ourselves.

  19. Scott Kelsey 17 april 2013 om 13:05

    23% Still use QR Codes. That is shocking to me.

  20. Ty Col 17 april 2013 om 13:38

    great bits of info on this one… thanks

  21. Heinz Dobernig 17 april 2013 om 13:40

    useful and great infographic – TY Berrie.

  22. Gerard Dunn 17 april 2013 om 16:41

    Great article – always informative! Sharing to Twitter and G++

  23. Branko Zecevic 17 april 2013 om 14:44

    Interesting info! It's another proof that social media is very important for online business!

  24. Susan Roark 17 april 2013 om 17:58

    Juts got off phone call with a media partner and this infographic was very helpful. thank you

  25. Duane Tilden 17 april 2013 om 16:01

    Great information to know, thanks for sharing!

  26. Ken Pickard 17 april 2013 om 16:04

    I remember a few years ago when the topic was…"can I trust buying online?" And today we have trends and metrics. I can only imagine what tools and social media outlets are going to dictate our buying patterns in the future.

  27. Chris Dreyer 17 april 2013 om 20:54

    Great infographic, very informative!

  28. Philip Ronestone 18 april 2013 om 00:24

    Something to think about. I am not what others call a power user, but I do use twitter to read my news and facebook to keep in touch with family and friends. Thinking about blogging, but when my time frees up. social media is a fascinating trend.

  29. Ami Diabetic 18 april 2013 om 00:11

    Thank you for another brilliant post. I am learning so much 🙂

  30. Bree Hoge 18 april 2013 om 00:44

    Pretty cool!

  31. Zsolt Szabo 18 april 2013 om 01:37

    We can not underestimate SM, great blog post!

  32. Eric Penn 18 april 2013 om 03:35

    Thanks for the info.

  33. Zbynek Kysela 18 april 2013 om 03:47

    Great info, thanks for sharing and Xee you soon 🙂 —> http://xeeme.com/bouchac.

  34. Miriam Slozberg 18 april 2013 om 04:54

    Wow very detailed, thanks for sharing. Social media is crucial for businesses and this explains that well!

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