How does @TrustCloud measure trustworthiness?

/, internet, security, social media, social networks, wordpress/How does @TrustCloud measure trustworthiness?

How does @TrustCloud measure trustworthiness?

How does TrustCloud measure trustworthiness?

How does TrustCloud measure trustworthiness?

How does TrustCloud measure trustworthiness?

TrustCloud is an online service that helps you leverage the good behavior you’ve earned on the Web – and gauge the trustworthiness of others in your sharing community. So how does TrustCloud measure your trustworthiness?

The service works with author and trust expert Charles H. Green  to interpret universal indicators of Trust such as Credibility, Reliability, Familiarity, and Consideration. TrustCloud measures trust with a unique 3-layer method:

In a Verification Layer they confirm your identity with SMS, multiple emails and snailmail. Transparency is a simple, but powerful indicator that you are who you claim to be — not a bot.
With a Behavior Layer, they detect behavior across social networks like Facebook, Twitter, and LinkedIn. Their proprietary algorithms look for behaviors like responsiveness, consistency and longevity. In combination, these gestures speak volumes to how people behave online.

The service only works with publicly-available data in these forums and never crosses the privacy lines without users’ permission. TrustCloud also collects behavior-related data from federated identities (sites like Quora, Yelp and TripAdvisor).  Being responsive to others, providing content or a useful review is the kind of virtuous data that can indicate universally positive trait of being helpful to a community.

Lastly with a Transaction Layer TrustCloud gathers opt-in transaction data (like ratings and endorsements) from sharing sites and peer-to-peer marketplaces.  Measuring these transactions provides additional indicators of trustworthiness (e.g. if you respect my car, you’ll respect my apartment). Endorsements are easily gamed by well-meaning friends or flat-out scammers, which is why the service uses proprietary algorithms to recognize certain patterns and weigh the quality of sources to give a more accurate context.

The combination of these layers enables TrustCloud to generate a comprehensive TrustScore. This score, which is displayed on every user’s TrustCloud profile, can be used on various peer-to-peer platforms to show those with whom you may want to transact, how trustworthy you are. Get your own TrustCloud account here:

Home TrustCloud:
Facebook user group:

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Door | 2016-11-01T18:07:19+00:00 29 oktober 2012|Categorieën: google seo, internet, security, social media, social networks, wordpress|Tags: |

15 Reacties

  1. Manuela Tosi 29 oktober 2012 om 09:58


  2. Barry Gumm 29 oktober 2012 om 10:05

    interesting thanks you for the explanations.

  3. Harold Gardner 29 oktober 2012 om 11:10

    TC seems to have begun with a focus on the C to C relationships. It will be intriguing to see if business relations can tap into this information as well for B to C or even B to B.

  4. Yagya Gaire 29 oktober 2012 om 11:40

    Thank you for the detailed explanation…. I’ve signed up with trustcloud and got my trust card at!/yagyagaire
    Thanks again!

  5. inet 3 29 oktober 2012 om 12:17

    Great explanation. Nicely lays out what TC can do for people.

  6. Semen Frish 29 oktober 2012 om 12:47

    All clear 🙂 #socialmedia.

  7. Sharon Ulery Ruggieri 29 oktober 2012 om 13:26

    Well, that explains a little more…thanks much 🙂

  8. Amanda Fox 29 oktober 2012 om 13:59

    Good info to have. I had no idea how they were working this all out before.

  9. Ris Ya 29 oktober 2012 om 14:59

    I like your idea.

  10. Claudiu Gabriel 29 oktober 2012 om 15:43

    TrustCloud means a measurement of positivity in useful online comunities relationships.

  11. Justin 29 oktober 2012 om 16:43

    I have TrustCard, but I am not sure how useful it really is.

    The problem is that there are so many of these different services out there that it is hard to be sure which ones are really a valid investment of your time and which are a complete waste.

  12. Michael Cudahy 29 oktober 2012 om 16:08

    We definitely need more of this – to help sort through all the 'also-ran' material. Thanks!

  13. Mithu Hassan 29 oktober 2012 om 20:39

    Thanks a lot to share!

  14. Chris Dadd 29 oktober 2012 om 21:27

    Good info, Thanks a lot to share!

  15. Kathleen Gick 30 oktober 2012 om 00:02

    This is a great idea for using when you make purchases on or off the web. People can see what your trust track record is.

Reacties zijn gesloten.