The 4 Rated Social Media Management Tools of 2015.
I’m excited to say I’ve partnered with G2Crowd to provide a really helpful infographic on the top 4 Rated Social Media Management Tools for 2015. The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more.
I’ll discuss the findings below as well as looking at alternative tools, what a social media management tool is, the struggle to find the perfect tool and finally more information G2Crowd. It’s great to see that one of the less known tools, Agorapulse gets very high scores on most aspects (usability, ease of use, product direction, user satisfaction …
Social Media Management Tools
Social Media Management Tools Hootsuite was founded by Ryan Holmes, back in 2008. Originally, HootSuite integrated with Twitter only and was called BrightKit. It now integrates with all the popular social networks including Facebook, Twitter, LinkedIn, Google+ and Instagram. They also have an app directory which extends the number of social networks you can manage within Hootsuite. Hootsuite has a free plan as well as paid pro plans and an enterprise plan. For reports, you get 3 basic ones for the free plan, and 3 basic ones and 1 enhanced report for the pro plan. You can pay extra for more reports. 2 team members (including yourself) are included in the pro plan, and you can pay extra for each team member up to a maximum of 10 users.
Hootsuite scored #1 for market presence since it has the largest market share, company size and social presence. Hootsuite also has the least expensive base plan. For user satisfaction, Hootsuite came into 3rd place (92/100) below Sprout Social. Hootsuite came 4th for product direction (8.4/10), being easy to learn (8.6/10), support (8.0), usability (8.6/10) and meeting requirements (8.3/10).
Social Media Management Tools Agora Pulse is not as well known as Hootsuite, but is starting to grow in popularity. It was founded back in 2011 and originally integrated only with Facebook. Since then, its feature set has grown and it now integrates with Twitter, Facebook pages and Instagram. Agora Pulse handles engagement very intelligently and shows very clearly which mentions and comments you have responded to. It also allows you to build Facebook apps and displays Facebook dark posts with their comments which you can respond to. You have full access to the reports and analytics and each plan allows unlimited team members.
Agora Pulse scored top for user satisfaction (98/100), product direction (9.6/10), customer support (9.6/10) and meeting requirements (8.6/10). It was slightly behind Sprout Social in 2nd place for both being easy to learn (9.0/10) and usability (9.1/10). Since Hootsuite and Sprout Social clearly have the biggest market share as well as being the larger companies, Agora Pulse is 3rd in the market presence category. For price, Agora Pulse is in 2nd place after Hootsuite with a base plan of $29/mth.
Social Media Management Tools Sprout Social was founded back in 2010 and has a popular user base. It integrates with Twitter, Facebook, Google+, LinkedIn and Instagram. All users get full access to the reports and analytics. Additional team members are charged the same amount per month.
Sprout came top for being easy to learn (9.1/10) and usability (9.2./10). It came second for user satisfaction (95/100), support (9.3/10) and market presence. Sprout Social came 3rd for product direction (8.9/10) and meeting requirements (8.3/10). It has the joint most expensive base price with Sendible.
Social Media Management Tools Sendible was founded back in 2009 by Gavin Hammar. It integrates with a large number of networks including Twitter, Facebook, LinkedIn, Google+, Instagram and more. Plans include a number of “services” instead of social networks. So publishing to Twitter is a seperate service to monitoring a Twitter list or your mentions. The basic plan includes 1 user, and you get additional users by upgrading to higher plans or you can pay for extra ones.
Sendible was in 2nd place for product direction (8.9/10) and meeting requirements (8.5/10). It was 3rd for being easy to learn (8.6/10), support (8.7/10), usability (8.7/10). It has the joint most expensive base price with Sprout Social. It was 4th for user satisfaction (66/100) and it has the smallest market presence out of the 4.
As I’ll explain later, we couldn’t include all social media management tools in the infographic, but I wanted to mention a few below which may be worth checking out depending on your social media needs.
Social Media Management Tools MavSocial was founded in 2012 by Matthew Holden. Fairly recently, MavSocial announced that they were to give away the majority of their features for free. There is a generous free plan and an enterprise plan. MavSocial integrates with Facebook, Twitter, LinkedIn, Tumblr and YouTube. It has a digital assets library where you can store your images and videos and you can even licence stock images through various stock libraries including free ones (there are over 50 million to choose from). The free plan allows you to connect with up to 50 social networks, have unlimited reports and up to 1Gb of file storage.
Social Media Management Tools Jollor was founded in 2014 by Jakub Hrabovský. It integrates with Facebook, Twitter, LinkedIn, Instagram, YouTube as well as the Russian networks VK and Odnoklassniki. They have some enterprise features such as team and role management and delegation. They have a transparent pricing scheme starting from $5 per network, and you can add extra team members for $5 per month as well as other features.
Social Media Management Tools Oktopost was founded in 2013 by Daniel Kushner and is social media management tool primarily built for Business to Business (B2B). It supports Facebook, Twitter, LinkedIn and Google+. There is a free trial and paid accounts range from $49/mth to $249/mth.
Social Media Management Tools Mesfire was founded in 2012 by Eli Israel and has team collaboration at its heart. It Only supports Twitter but integrates with Buffer so you can post and schedule to a larger number of networks. Meshfire also integrates with both bit.ly and Feedly. Prices are $8/social network and you you can have unlimited team members.
Social Media Management Tools Rignite was founded back in 2011 by Glen Kosaka. Rignite puts managing social media campaigns at the heart and integrates with Twitter, Facebook, LinkedIn, Google+ and Instagram. Prices start from $28/user/mth.
Did we miss one? Please let us know! 🙂