10 Social Media Technology Predictions 2014

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10 Social Media Technology Predictions 2014

10 Social Media Technology Predictions 201410 Social Media Technology Predictions 2014

Social Media Technology

01) Hash tags: They will be all over as most networks will support them one way or the other. Hash tracking will be a tool to watch. This used to be just a way to search on Twitter, now it’s a way to search globally. If you’re not using hashtags in all of your social posts, you are missing out on a lot of traffic.

02) Google+: Will tweak their search algorithm in a way that G+ conversations, G+ communities and G+ pages will be top in search and force others to switch to G+, Facebook will be the main victim of this movement or FB has to force a big strategic refocus.

03) Society3 Buzz: Forget about Google AdSense and Facebook Adds, S3Buzz will take over in 2014.  From “self-promotion to recommendations” The next wave in marketing. No longer AT an audience but WITH an audience. As such, advertising on major social networks like S3, Google+, Facebook and Twitter—called social advertising, or native advertising—is seriously taking off. It’s an industry already worth billions and accelerating fast, expected to hit $11 billion in revenues by 2017!

04) Mobile support: Will give social media yet another boost. In particular since most internet users have peak usage hours during times in public transportation, work breaks and other time slices of their busy lives.

05) Video sharing: Most grew up with online video, so they’re incredibly comfortable with the medium. They also like to create or consume it collaboratively, sharing choice clips with their friends on social networks. So in 2013, we saw Instagram—now the 2nd most popular social network amongst teens. In 2014, we will see this phenomenon explode further. The signs are all there.

06) Snapchat: They finally put themselves on the map by rejecting a 3 Billion $ acquisition from Facebook. (Yet the traffic rank is not so much better/higher than XeeMe.com)

07) Paid Social: As social networks become more accountable to public shareholders, they will begin implementing “traditional” business models requiring that marketers “pay to play.” The organic marketing benefits of social media will continue to decline. Social networks like Facebook, Twitter and LinkedIn will slowly introduce special features only to paying customers and reduce the benefits of organic activity.

08) Word-of-mouth marketing will take off: “We don’t want the blinking lights of Times Square. We’d rather have the relative peacefulness of a stroll around Greenwich Village.”

09) Investment in social media will become a necessity, not a luxury: As demand for good content and measurable results increase, brands will move from spreading social media duties across existing positions to hiring social media managers.

10) Content from everywhere: Content will be even more KING in 2014, If you think the social web is noisy now, in 2014 you’ll see more content than ever before. This means you and your business need to create better, more fun, and more valuable content in order to be noticed and to truly benefit from social media.

Of cause there are a lot more, please let us know what you think!

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34 Reacties

  1. Adysite 28 januari 2014 om 10:18

    Goodbye Facebook, i was never a fan of it 😉

    Some interesting predictions, we will see – nice article!

  2. Michael 28 januari 2014 om 10:25

    Predictions seem to be right on target for 2014. Excited for the new frontier.

  3. Duncan 28 januari 2014 om 10:27

    Sounds like the world is about to shift yet again. Snapchat how can you ever turn down a $3 billion offer, wow I would have took the hand as well and now be sat by a nice warm pool some where sunny with my family.

    Paid Social can already see this one starting to take effect, guessing this highlights the importance of getting on a new network as early as possible. Build before you have to pay.

  4. AlainBKK 28 januari 2014 om 10:27

    Thanks for the 2014 Predictions, Berrie 😉

  5. Shahidul Alam 28 januari 2014 om 10:43

    We’ve decided to set up a separate division in our company specifically to deal with Social Media. We also expect to be offering SM consultancy services in the future. Thanks for your useful posts.

  6. V. 28 januari 2014 om 11:10

    I agree with the most. I agree that some sites will have to change business model in order to survive. Facebook is one of them.

  7. getitcooked 28 januari 2014 om 11:11

    good post, great job. Thank you.

  8. Dave 28 januari 2014 om 11:29

    Nice article, I think you’re pretty well on point with most of these predictions. Though I fear you’re right about #hashtags, I really #hate them and wish they would go #away. 🙂

    Other than that, great food for thought. Thanks!

  9. martin gysler 28 januari 2014 om 11:50

    Sometimes predictions are corrects Berrie 🙂

  10. MaryHelen Ferris 28 januari 2014 om 11:53

    This one caught my EYE
    03) Society3 Buzz: Forget about Google AdSense and Facebook Adds, S3Buzz will take over in 2014. From “self-promotion to recommendations” The next wave in marketing. No longer AT an audience but WITH an audience. As such, advertising on major social networks like S3, Google+, Facebook and Twitter—called social advertising, or native advertising—is seriously taking off. It’s an industry already worth billions and accelerating fast, expected to hit $11 billion in revenues by 2017!

  11. michaelqtodd 28 januari 2014 om 12:23

    Yes Google+ is taking over fast I am spending the majority of my time there Berrie

  12. Kirk 28 januari 2014 om 12:25

    Absolutely informative!

  13. Marcel Aubron-Bülles 28 januari 2014 om 12:30

    Thanks for this list, Berrie; sounds good to me with a surprise or two. One thing’s definitely true – social media are going to be much fun in 2014.

  14. Maria E. Hill 28 januari 2014 om 12:32

    Thanks for a great article. It sounds like seismic change. The end of FB? Wow!

  15. alan darnell 28 januari 2014 om 12:38

    thanks for sharing. I would hate to see FB go away since I am just getting use to it. But they need to relax some of their pious restrictions…and that will be their demise

  16. Ahmed 28 januari 2014 om 12:59

    Very interesting, thank you.

  17. Joe buchell 28 januari 2014 om 13:07

    Very interesting predictions. I believe most of them to be true.

  18. TZARUL NICOLAI 28 januari 2014 om 13:10

    Great post Berrie, the new challege is about to design the new business model and because you mentioned Society3, it really has vision thanks to the whole team there 🙂

  19. David 28 januari 2014 om 13:13

    Interesting thoughts I agree about Society3 Buzz abd the advertising on social channels. If you think it is noisy now just you wait and see.

  20. Abir Roy 28 januari 2014 om 13:14

    Google+ is going great. Too much restriction in Facebook is not good. Restriction is bad for open networking and social business. I love the new mobile friendly Twitter UI. Waiting for something exciting in 2014. Social Media Rocks… Xeeme Rocks.

  21. Andrew Lambie 28 januari 2014 om 13:17

    Interesting, will be good to see what pans out!

  22. Tom Laing 28 januari 2014 om 13:27

    Great post Berrie – shared all over

  23. Harold Gardner 28 januari 2014 om 13:31

    I wonder if this will be the year that tools to help determine the ROI from social media begin to mature.

  24. TFH 28 januari 2014 om 13:38

    Great post

  25. David Gadarian 28 januari 2014 om 13:49

    Great post. I’ll make a prediction as well if you don’t mind. By June 2014 we’ll start to see an explosion of websites using Google+ as their primary login mechanism… And yes to point #2 – I’m starting to see G+ show up in more and more search results too.

  26. Cedo 28 januari 2014 om 14:00

    Very nice, thank you!

  27. Moises Lopez 28 januari 2014 om 14:01

    Interesting read! I can would agree with most. I see mobile support increasing along with video. I don’t see snapchat as having been put on the map just by rejecting the offer, they’ve yet to arrive. I believe that investing in Social media is already a necessity not a luxury. Thanks for sharing.

  28. JoeJoeKeys 28 januari 2014 om 14:04

    Excellent article! I shared everywhere and am reading again and again!

  29. Helen 28 januari 2014 om 14:23

    Interesting ! Thanks

  30. Rob Nielsen 28 januari 2014 om 21:39

    Well done Berrie! These are very insightful predictions, especially the idea of G+ squeezing out FB in usage and in search value — I’m liking Google+ more and more now, and seeing great potential there… being circled is the new “friending”, but it actually holds weight now (more than ever) if the person is an authority on a subject (like yourself). Looking forward to 2014!

  31. Terence Q. Burns 5 februari 2014 om 01:07

    Great reading Berrie! I’ve known that most of these social media sites were a waste of my time. Goodbye FaceBook and a few others. Thank you for sharing!

  32. Chuck Jones 5 februari 2014 om 02:25

    Exceptional prediction for our future of marketing Berrie! I seriously would like to see S3Buzz take over in 2014! as for Instagram, Yes! with mobile photos getting a lot of attention. 🙂

    Thank you for sharing,

    Chuck

  33. Frank Gainsford 15 februari 2014 om 18:50

    Thanx for a\ great article that in my opinion is very relveant and extremely accurate. just a thought TO ADD … mobile will be much more active and we need to be ready for more social interaction on mobile devices.

  34. Steph Riggs 16 februari 2014 om 17:08

    The use of social media networks is icreasing with the passage of time and running social media campaign means welcoming the big community of people who finally leads to increase in your profit. Before the beginning of 2014, people was predecting social media importance in their own ways but I like your predictions about social media marketing which are very helpful to get succeeded in the modern internet marketing world. It sounds goog to read your post 🙂

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