Social Media Strategy in 8 steps – an infographic

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Social Media Strategy in 8 steps – an infographic

Social Media Strategy in 8 steps – an infographic

though social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies.

A recent study by the Altimeter Group might suggest otherwise, stating that “most companies feel they have fairly coherent social strategies”, but given the advanced nature of the sample i.e. social strategists, large organizations, etc. my sense is that the findings may not represent the experiences of the majority of companies that are using social media.

As far as this infographic – It was inspired by Jay Baer’s “tool-agnostic” take on how to develop a social media strategy.

What are your thoughts about this strategic approach? Does your organization have a social media strategy in place? If so, how does it differ from the one represented in this infographic? The comments are yours.

Social Media Strategy in 8 steps - an infographic

Social Media Strategy in 8 steps – an infographic

Source: Socialmediaexplorer


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Door | 2016-11-01T18:06:57+00:00 14 juni 2013|Categorieën: social media, social networks, webhosting, wordpress|Tags: , , , , , |

18 Reacties

  1. Ben Heys 14 juni 2013 om 10:15

    Nice, simplified outline..a neat flow chart.

  2. Ben Heys 14 juni 2013 om 10:15

    Nice, simplified outline..a neat flow chart.

  3. Eric Penn 14 juni 2013 om 10:30

    Nice, it's good to think through all this before sharing.

  4. Mithu Hassan 14 juni 2013 om 11:10

    Great sharing! Thank you so much!

  5. X 14 juni 2013 om 13:44

    Nice infograph

  6. Timothy Paul Oxendale 14 juni 2013 om 12:32

    Great help, thanks.

  7. RadeBigMan 14 juni 2013 om 12:46

    Great info, shared.

  8. Joe North 14 juni 2013 om 13:57

    Great flow chart. Thanks for sharing.

  9. Hansjörg Leichsenring 14 juni 2013 om 13:59

    Great Infografic. Thanks.

    Cheers from Germany.

    Hansjörg
    ___
    Have you seen my latest blog post?
    Mobile Wallet, Kundenanalyse und Markenbildung.
    Lesenswertes über Banking KW 24-2013.
    http://www.der-bank-blog.de/?p=9990

  10. Sandor Benko 14 juni 2013 om 14:04

    The "How will you be human" part is where companies seem to struggle most.

  11. Chris Nort 14 juni 2013 om 14:20

    Good advice!

  12. Abyd A Sayyd 14 juni 2013 om 14:27

    really impressive quality and useful #infographic.

  13. Branko Zecevic 14 juni 2013 om 14:29

    Thanks a lot for the tips!

  14. Harold Gardner 14 juni 2013 om 16:33

    Great points, but I particularly like the last one. How will you act human? So many companies struggle with this, and it is key to being truly successful on social media.

  15. Patricia Weber 14 juni 2013 om 17:12

    Your step, will you be human, may serve as a reminder that the operative word in social media is – social. Thanks.

  16. Matthew Callahan 14 juni 2013 om 18:07

    All really great steps. The human element of it is my favorite.

  17. Mark Andresen 17 juni 2013 om 16:25

    Useful data, but next time HIRE AN ILLUSTRATOR instead of using cliche, cheap stock art. Just sayin’

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