Which Social Media Platforms are the best for your Business?
Social Media Platforms
With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don’t have enough time and money to do so.
With your limited resources, which social media platforms would you pick?
If you think Facebook and YouTube are your best bets because they are most popular, think again. Just because a site is popular doesn’t mean it is a good fit for you business.
To help you decide which social media platforms is best suited for your business, I’ve created an infographic that explains what social sites you should be leveraging based on real data.
1. Twitter: Twitter is the dominant democracy of the social-sharing economy. Relevancy, personality and brevity are the keys to making your voice heard.
2. LinkedIn: LinkedIn is the online analog to old fashioned networking. People – and connections to people – are everything
3. Facebook: Facebook offers personal connection and an enjoyable distraction amidst the work day, but use typically peaks outside of work hours. There’s no shortage of options for analyzing Facebook data. Track the success of your content by date and time to hone in on the best times for engaging your audience.
4. Google+: As Google’s proposed alternative to Facebook, keywords and search engine optimization are central to the appeal of Google+. Link often to content on your own website to direct this search boost where you want it most.
5. YouTube: Google treats its own well, and YouTube is the prime example of this fact. YouTube videos feature prominently in Google search results.
6. Pinterest: Users pin and re-pin posts to Pinterest Boards, which naturally push the content on Pinterest into categories. This makes easily-categorized content most apt for sharing, and wisely-chosen keywords essential to successful post captions.