New Social Media Measurement Tool TweetLevel

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New Social Media Measurement Tool TweetLevel

New Social Media Measurement Tool TweetLevel

TweetLevel is a nifty Social Media (Twitter) Measurement tool created by @JonnyBentwood at Edelman. Support and musings on social media measurement provided by @jacqui_fleming. This tool will be in permanent beta as we seek to continually improve its functionality based upon your feedback.

Even though we believe that it goes a great way to understand and quantify the varying importance of different people’s usage of Twitter, by no means whatsoever do we believe we have fully solved the ‘influence’ problem. What we would appreciate is your views, advice and criticism is crucial in helping us understand social media measurement.

New Social Media Measurement Tool TweetLevel

New Social Media Measurement Tool TweetLevel

TweetLevel @BerriePelser :

Methodology: 
http://tweetlevel.edelman.com/About.aspx

Scores explained:
Your Influence score – You are a Twitter superstar. In your segment, you have a huge number of followers who find what you are saying interesting. As Spiderman said, “with great power comes great responsibility”. Carry on tweeting and sharing your opinions – people like what you have to say. If you score goes down though, it is because you are not engaging with your community but merely broadcasting your opinions – solve this by responding to individuals.

Your Popularity score – Your popularity score is excellent but can easily get better. This number is solely based on how many followers you have. Many Twitter measurement tools purely rank people according to this metric, however just because someone is popular doesn’t mean they are influential. To increase your popularity you will need to follow more people, post regular and interesting content, time your posts to peak times, follow trends and add hashtags to make it easier for people to find your tweets.

Your Engagement score – Your engagement score is OK but could be better. You understand that even though influence is important, to many people how you engage is what counts. You don’t need to be movie star to score high in this critical category as it is your participation within niche communities that count. Take more time talking to individuals, make your posts easier to find by including hashtags and enjoy the conversation.

Your Trust score – Your trust score is super but there are still a few things you can do to reach the top rank. The Edelman Trust Barometer states that 77% of people refused to buy products or services from a company they distrusted. It is trust that makes someone act – for this reason alone, having a high trust score is considered by many to be more important than any other category. Trust can be measured by the number of times someone is happy to associate what you have said through them – in other words, how often you are retweeted. To increase your trust score you will need to create more interesting and informative posts that will give your followers a reason to retweet what you have said.

 


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Door | 2016-11-01T18:07:14+00:00 10 december 2012|Categorieën: social media, social networks, wordpress|Tags: |

17 Reacties

  1. Claudiu Clau 10 december 2012 om 09:55

    I will try in few minutes:)

  2. Louis 10 december 2012 om 10:57

    interesting tool, had to check it out – my score is 81.8 and I am Idea Starter / Amplifier

  3. Devin Lotvi 10 december 2012 om 09:59

    Looks interesting. I might try it a little later today.

  4. Ernest Koncaba 10 december 2012 om 10:04

    I don't pay any attention to those scores. Not even my own.

  5. Pamela Lee 10 december 2012 om 10:14

    Looks interesting

  6. Alexander Bakoulis 10 december 2012 om 10:14

    Very interesting tool. Bookmarked for potential use. Thank you!

  7. George Jelinek-Lloyd 10 december 2012 om 10:29

    I don't pay any attention to these scores. But only because my score doesn't satisfy me. 🙂

  8. Bang Gowes 10 december 2012 om 10:34

    Great content, thanks Berrie!

  9. Tom Laing (@tomlaing) 10 december 2012 om 11:34

    Did it! and got the result that I am an idea starter. The description is good and pertinent to me as is aptly describes my role in teams in the past. The detail explanation and recommended actions were good but I felt not relevant to and idea starter unless I want to work towards being an amplifier, or is that what this is about – improving trust and relevance and being found and supported. If so, this is a useful tool.

  10. Leo Basic 10 december 2012 om 11:35

    Interesting tool, will try

  11. Shane Atkins 10 december 2012 om 10:56

    Great tool I'll try it out.

  12. jane 10 december 2012 om 12:16

    gonna try this right now!
    j

  13. DES Daughter 10 december 2012 om 12:33

    One more SM tool! thanks Berrie

  14. Des Daughter Diethylstilbestrol 10 december 2012 om 11:34

    One more tool! thanks Berrie

Reacties zijn gesloten.