How Social is B2B, Selling Through Social Media to Close More Leads #infographic

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How Social is B2B, Selling Through Social Media to Close More Leads #infographic

How Social is B2B, Selling Through Social Media to Close More Leads #infographic

What is Social Selling?

There is a growing amount of buzz about a concept called “social selling” (often used synonymously with Sales 2.0). Many will argue that sales, particularly B2B sales, has always been a social activity. After all, selling has always revolved around relationships (i.e. WHO you know) and hence the focus on networking, establishing rapport, and leveraging existing relationships. Traditionally this was done via face-to-face business meetings, industry conferences, athletic clubs, civic organizations, social clubs, etc.

In the last five years the notion of social sales has changed dramatically with the adoption of Web 2.0 and social media. For starters, social media has greatly increased the scale and reach of our relationship networks (people with whom we maintain some degree of one-to-one contact) and peer networks (people we don’t know but whom we see as “people like me”, or in the case of B2B “companies like mine”.) Web 2.0 technologies have also changed the way in which we collaborate online, with most B2B buying decisions starting, progressing, and often even closing online without any face-to-face meetings.

How Social is B2B, Selling Through Social Media to Close More Leads #infographic

How Social is B2B, Selling Through Social Media to Close More Leads #infographic

How Social is B2B, Selling Through Social Media to Close More Leads #infographic



Door | 2016-11-01T18:07:21+00:00 12 oktober 2012|Categorieën: google seo, seo, social media, social networks|Tags: , |

19 Reacties

  1. Carla Curtis 12 oktober 2012 om 08:44

    This is so true… Your advises are useful and really informative. Making use of social Media is really a great help for businesses.

  2. Michelle Gilstrap 12 oktober 2012 om 08:59

    This is one of the best infographics that I have seen regarding social media and selling. Many business owners are still not utilizing social media to its best means possible, but it continually evolves.

  3. Semen Frish 12 oktober 2012 om 09:03

    You always manages to find interesting topics I didn't even think about yet %).

  4. Cosmic Doggerel 12 oktober 2012 om 09:13

    very visual.. I like all the percentage I see.

  5. Bojan - Alpha Efficiency 12 oktober 2012 om 11:15

    This is an excellent info-graphic, which made me reconsider my business approach. Interesting how much you can learn from a single picture.

  6. Jon Patrick 12 oktober 2012 om 09:27

    Interesting, esp. the IBM factoid. Thanks for putting this together.

  7. Arne de Vos 12 oktober 2012 om 09:33

    Very nice #infographic – pin it-ed 🙂

  8. Barry Gumm 12 oktober 2012 om 09:38

    Great stuff thank you yet again.

  9. Amanda Fox 12 oktober 2012 om 09:46

    Great one Berrie. This is really on the money!

  10. Ajarn Donald 12 oktober 2012 om 10:17

    I guess the point id % Discount:)

  11. Toon Kerssemakers 12 oktober 2012 om 10:21

    Good advice again. Thanks for sharing!

  12. Bang Gowes 12 oktober 2012 om 10:30

    Great content, thanks Berrie!

  13. Charles Slang 12 oktober 2012 om 11:05

    Selling with the help of your contacts in Social Media is really a new approach that many business are not aware of yet.
    This infographic is very convincing that Social Media aided selling and marketing is here to stay, as technology evolves and new tools are developed to increase the productivity and efficiency of the process.
    The infographic is also extremely useful in that it compares the strengths of the different Social Networks in achieving different goals.
    Finally it reminds that the competition will be using SM, so it becomes a race to understand and apply Social Media strategies!

  14. Abhijit Pradhan 12 oktober 2012 om 13:32

    I think Sales 2.0 is a great perspective and it can greatly enhance an already social practice and make it more enagaging, participatory, transparent and thus effective ! Thanks as usual for the gem, Berrie !

  15. Paula 12 oktober 2012 om 13:39

    Amazing graphic and great info! Would love to see one for B2C.

  16. Doug Wolfgram 12 oktober 2012 om 12:10

    A very informative info graphic. Ice one!

  17. Veenaga Bhushan 12 oktober 2012 om 12:35

    Cut and paste, more informative,

  18. Alan K. Cobbs 13 oktober 2012 om 08:10

    The Balancing Act Morning Show on LIFETIME TV needs my confirmation by Oct. 16, to shoot my appearance on Oct. 29, 2012
    I need Social Media Sales CRAZE ASAP. Please spread the word Alan K Cobbs of wants to work with JV Partners &/or celebrities to help me sell at least 2K of my (R.U.S.H.E.D) Rural-Urban-Suburban-Home-Employment-Directory.

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