Social CRM Fuels Engagement and Growth #infographic

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Social CRM Fuels Engagement and Growth #infographic

Social CRM Fuels Engagement and Growth

Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM:

  1. Monitoring – the ability to monitor social in real-time and set up alerts.
  2. Identification – the ability to capture the identification of a social profile and collect information across social profile and apply it to a person-centric record, with classifications of whether they’re a lead or a customer.
  3. Workflows – the ability to route social interactions, assign tasks, and ensure resolutions are applied.
  4. Campaigns – the ability to proactively generate engagement campaigns to drive upsells and acquisitions.
  5. Reporting – the ability to generate aggregate reporting across social channels and the CRM to ensure a return on investment is achieved.

Social CRM Fuels Engagement and Growth

Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support

Social CRM Fuels Engagement and Growth

Social CRM Fuels Engagement and Growth

Avectra Social CRM appears to have all the elements necessary and has published this infographic on How Social CRM Fuels Engagement and Growth.


Twitter WordPress SEO HostingLinkedIn WordPress SEO HostingFacebook WordPress SEO HostingRSS Feed WordPress SEO Hosting Berrie Pelser, Ber|Art Visual Design:

Ber|Art Visual Design V.O.F. delivers high-end secure (PCI-Compliant) WordPress, Typo3 and Magento Linux Cloud VPS Hosting with professional Search Engine Optimization (SEO) plus Social Media (Social Network) integration, branding and strategy.

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Door | 2016-11-01T18:07:16+00:00 21 november 2012|Categorieën: google seo, seo, social media, social networks|Tags: , |

15 Reacties

  1. Harold Gardner 21 november 2012 om 10:40

    I agree but worry that the metrics and measurements in SoMe are still tough. I think there will be an explosion in growth when that gets better figured out.

  2. patrick 21 november 2012 om 10:40

    nice infograph thanks!(ea)

  3. Qui Vuong 21 november 2012 om 09:44

    Fascinating INFOGRAPHIC! Thnak you for sharing.

  4. Claus Ottesen 21 november 2012 om 09:54

    Great info, thank you for sharing.

  5. Zbynek Kysela 21 november 2012 om 10:23

    Wow! Thanks for sharing!

  6. Toon Kerssemakers 21 november 2012 om 10:25

    Going to this school again with pleasure. Learned a lot. Thanks Berrie!

  7. EA Leaders 21 november 2012 om 11:46

    Awesome…Very instructive and educational for all. Thanks Berrie.

  8. Mark Reynolds 21 november 2012 om 11:48

    Many thanks for the useful information, especially for the infographic.

  9. Konstantin Kashin 21 november 2012 om 11:51

    nice infographic! great!

  10. EA Leaders 21 november 2012 om 11:56

    Very instructive and educational for all. Thanks Berrie.

  11. Louis H Uffmire 21 november 2012 om 12:26

    very informative graph!

  12. Semen Frish 21 november 2012 om 13:30

    You articles are usually a step ahead of my needs, look like #useful #socialmedia.

  13. Buddy Hodges 21 november 2012 om 15:19

    Your infographic covers the subject thoroughly. I Pinned it and Tweeted the Pin and shared it on G+.

    It is very convincing. It is amazing that some businesses still have not made the paradigm shift to the age of the customer.

  14. Craig Daniels 21 november 2012 om 16:19

    nicely done and lots of imformative info, thanks…

  15. Amanda Fox 22 november 2012 om 08:01

    Always excellent Ber -this is one that I got a lot out of!

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