Shaping your brand’s image on Pinterest and Get More Pins – an infographic

/, overige, social media, social networks/Shaping your brand’s image on Pinterest and Get More Pins – an infographic

Shaping your brand’s image on Pinterest and Get More Pins – an infographic

Shaping your brand’s image on Pinterest – an infographic
14 Ways to Get More Pins on Pinterest

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.

First you need to understand who uses Pinterest and what their motivations are. Pinterest users are an active group of people who want to tell the rest of the world about all the things they identify with, want, and recommend. Also be aware that someone on Pinterest, will also be a member of Facebook or Twitter (or possibly both), since you need an account on one of those networks to login to Pinterest.

At the moment the vast majority of Pinterest’s user base is comprised of women. Around 90% of users are women; however the number of men using the service is also rapidly increasing. The users will become more diverse as various companies and organizations start using the service.

While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.

Even if your brand doesn’t directly specialize in these topics, there may be a way to include them in your brand’s boards to gain maximum exposure.  It’s also important to remember that while Pinterest’s audience is heavily female, the demographics of the site are changing.

Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you’re altering your plans to take advantage of the explosive growth of Pinterest.

Shaping your brand's image on Pinterest and Get More Pins

Shaping your brand’s image on Pinterest and Get More Pins


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Ber|Art Visual Design V.O.F. delivers high-end secure (PCI-Compliant) WordPress, Typo3 and Magento Linux Cloud VPS Hosting with professional Search Engine Optimization (SEO) plus Social Media (Social Network) integration, branding and strategy.

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Door | 2016-11-01T18:06:55+00:00 22 augustus 2013|Categorieën: internet, overige, social media, social networks|Tags: , , , , , , |

8 Reacties

  1. DJ Rawls (@DJRawls) 22 augustus 2013 om 16:03

    Nice graphic, very clean and clear. Great information, thanks!

  2. Harold Gardner 22 augustus 2013 om 16:16

    Have a visual story to tell is great insight for building your Pinterest presence.

  3. Jacob 22 augustus 2013 om 16:18

    Beautiful infographic!

  4. MotivateAmazeBeGREAT 22 augustus 2013 om 19:18

    Really nice infographic

  5. Eric Penn 22 augustus 2013 om 20:43

    Great work on this graphic, never know all this about Pinterest

  6. Barbara Fariña 22 augustus 2013 om 21:00

    Love Pinterest. Great infographic

  7. Branko Zecevic 22 augustus 2013 om 22:33

    Thanks for the info!
    Pinterest is indeed very important social network nowadays. Promoting your sites content on Pinterest really make sense.

  8. Lori 23 augustus 2013 om 00:17

    “Also be aware that someone on Pinterest, will also be a member of Facebook or Twitter (or possibly both), since you need an account on one of those networks to login to Pinterest.”

    Not true. You can sign in with Facebook or use an email account to register with pinterest.

    Otherwise, an interesting article.

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