LinkedIn passed the 4 million member mark in the Netherlands – infographic
LinkedIn connects one in four Dutch adults
The world’s largest professional network now connects more than a quarter of all Dutch adults, after LinkedIn passed the 4 million member mark in the Netherlands.
We’ve established ourselves as the social media platform where Dutch professionals come to talk business, with particularly strong engagement amongst senior business decision makers. One in ten LinkedIn members in the country is a business owner, representing 413,852 business owners in all. A further 205,543 hold director-level positions, whilst 442,456 are in manager roles.
LinkedIn offers powerful representation across key sectors such as Finance, Government, Medical, ICT, Manufacturing and FMCG, with Philips, ING and ABN AMRO amongst the best-represented companies. But our network isn’t restricted to major corporates: 6,613 chefs, 5,408 chauffeurs, 5,150 artists and 947 pilots can also be found on LinkedIn in the Netherlands.
With the country engaging enthusiastically with LinkedIn channels, brands have a powerful range of options available for building dialogue, sharing content and promoting thought leadership. The Netherlands has so far contributed more than 70,000 LinkedIn Groups, with the six largest boasting more than 360,000 members between them.
SEO Social Media Tip of today : 10 SEO LinkedIn Tips (please unlock)
1. Use Anchor Text in Links
Every LinkedIn profile can list as many as 3 links. The default options include “Company Website” and “Blog,” and these just aren’t very SEO-friendly. You can customize the anchor text in your URLs by selecting the “Other” option. Use a keyword-rich title, such as “My Inbound Marketing Blog.”
2. Finish Your Profile
This one is almost a no-brainer, but far too many of us haven’t taken the time to fully complete our LinkedIn profiles. Ask for recommendations (and give recommendations back), fill out every single section, and use LinkedIn’s help to guide your profile to completion.
3. Keyword-Optimize Your Job Titles
We’re definitely not recommending you describe your last position as “Management,” when it was more administrative. However, optimizing your job titles slightly to include a few keywords is just smart. Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”
4. Maximize Your Group Membership
Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO. Since the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. Not only will industry-relevant groups improve the keywords on your profile, but local groups like “Nashville Marketing Professionals” can help with geo-targeted SEO.
5. Aggressively Expand Your Network
If your LinkedIn network is one-fourth the size of your Facebook connections, it might be time to search your email contacts. Plus, it’s the perfect platform for connecting with colleagues but still maintaining a semblance of work-life separation on social media. Entrepreneur Rick Stomphorst writes: “[LinkedIn search results] elevate results for connections within a network (i.e. 1st, 2nd, 3rd level connections, groups). Therefore…you need to be connected to as many people as possible.”
6. Optimize Your Job Descriptions
Lindsay Hunt recommends that “your job descriptions on LinkedIn should be creative, truthful, descriptive and succinct.” Instead of writing out full paragraphs, use a wide variety of relevant keywords in bullet-pointed lists. Formatting your descriptions will also increase your profile’s scannability.
7. Claim Your Vanity URL
The fundamental SEO benefits of claiming your vanity URL may be minimal, but it’s just good business. Connecting your LinkedIn profile to your name will allow you to be found easier by real-life connections. It will also let you add your custom URL to business cards.
8. Don’t Keyword Stuff
While you never want to hide what it is you do from search engines, repeating the same keyword ad naseum throughout your profile isn’t going to give you much search benefit. Take an approach of optimizing around secondary keywords that are still relevant and descriptive of your skill set.
9. Promote Your LinkedIn Profile Elsewhere
Put a link to your LinkedIn profile on Facebook, Google+, and any websites you maintain to create inbound links.
SEO Social Media Tip of today (please unlock)