LinkedIn passed the 4 million member mark in the Netherlands – infographic

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LinkedIn passed the 4 million member mark in the Netherlands – infographic

LinkedIn passed the 4 million member mark in the Netherlands – infographic

Source: LinkedIn

LinkedIn connects one in four Dutch adults

The world’s largest professional network now connects more than a quarter of all Dutch adults, after LinkedIn passed the 4 million member mark in the Netherlands.

We’ve established ourselves as the social media platform where Dutch professionals come to talk business, with particularly strong engagement amongst senior business decision makers. One in ten LinkedIn members in the country is a business owner, representing 413,852 business owners in all. A further 205,543 hold director-level positions, whilst 442,456 are in manager roles.

LinkedIn offers powerful representation across key sectors such as Finance, Government, Medical, ICT, Manufacturing and FMCG, with Philips, ING and ABN AMRO amongst the best-represented companies. But our network isn’t restricted to major corporates: 6,613 chefs, 5,408 chauffeurs, 5,150 artists and 947 pilots can also be found on LinkedIn in the Netherlands.

With the country engaging enthusiastically with LinkedIn channels, brands have a powerful range of options available for building dialogue, sharing content and promoting thought leadership. The Netherlands has so far contributed more than 70,000 LinkedIn Groups, with the six largest boasting more than 360,000 members between them.

LinkedIn passed the 4 million member mark in the Netherlands

LinkedIn passed the 4 million member mark in the Netherlands

SEO Social Media Tip of today : 10 SEO LinkedIn Tips (please unlock)


1. Use Anchor Text in Links
Every LinkedIn profile can list as many as 3 links. The default options include “Company Website” and “Blog,” and these just aren’t very SEO-friendly. You can customize the anchor text in your URLs by selecting the “Other” option. Use a keyword-rich title, such as “My Inbound Marketing Blog.”

2. Finish Your Profile
This one is almost a no-brainer, but far too many of us haven’t taken the time to fully complete our LinkedIn profiles. Ask for recommendations (and give recommendations back), fill out every single section, and use LinkedIn’s help to guide your profile to completion.

3. Keyword-Optimize Your Job Titles
We’re definitely not recommending you describe your last position as “Management,” when it was more administrative. However, optimizing your job titles slightly to include a few keywords is just smart. Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”

4. Maximize Your Group Membership
Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO. Since the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. Not only will industry-relevant groups improve the keywords on your profile, but local groups like “Nashville Marketing Professionals” can help with geo-targeted SEO.

5. Aggressively Expand Your Network
If your LinkedIn network is one-fourth the size of your Facebook connections, it might be time to search your email contacts. Plus, it’s the perfect platform for connecting with colleagues but still maintaining a semblance of work-life separation on social media. Entrepreneur Rick Stomphorst writes: “[LinkedIn search results] elevate results for connections within a network (i.e. 1st, 2nd, 3rd level connections, groups). Therefore…you need to be connected to as many people as possible.”

6. Optimize Your Job Descriptions
Lindsay Hunt recommends that “your job descriptions on LinkedIn should be creative, truthful, descriptive and succinct.” Instead of writing out full paragraphs, use a wide variety of relevant keywords in bullet-pointed lists. Formatting your descriptions will also increase your profile’s scannability.

7. Claim Your Vanity URL
The fundamental SEO benefits of claiming your vanity URL may be minimal, but it’s just good business. Connecting your LinkedIn profile to your name will allow you to be found easier by real-life connections. It will also let you add your custom URL to business cards.

8. Don’t Keyword Stuff
While you never want to hide what it is you do from search engines, repeating the same keyword ad naseum throughout your profile isn’t going to give you much search benefit. Take an approach of optimizing around secondary keywords that are still relevant and descriptive of your skill set.

9. Promote Your LinkedIn Profile Elsewhere
Put a link to your LinkedIn profile on Facebook, Google+, and any websites you maintain to create inbound links.

[/sociallocker] .

SEO Social Media Tip of today (please unlock)

[sociallocker]SEO is 50% Social Media, so make sure you share your news on all (big) social networks to create valuable backlinks.[/sociallocker] .

Door | 2016-11-01T18:07:00+00:00 15 mei 2013|Categorieën: social media, social networks, wordpress|Tags: |

22 Reacties

  1. Al Sbom 15 mei 2013 om 09:50

    thank you, shared.

  2. Gerben Van Erkelens 15 mei 2013 om 09:51

    Nice infographic on population in the Netherlands that use LinkedIn. To bad though that Nijmegen seems to be at the place where Helmond shoud be 😛

    • Berrie Pelser 15 mei 2013 om 09:58

      True, I just see that now 🙂

  3. Louis H Uffmire 15 mei 2013 om 09:52

    great graph

  4. Jorgen Poulsen 15 mei 2013 om 09:55

    Interesting info.

  5. Gabriel Reynoso 15 mei 2013 om 09:58

    Nice infographic! The Netherlands are rocking LinkedIn pretty hard.

  6. Matt Di Geronimo 15 mei 2013 om 10:09

    Nice infographic. Very interesting data.

  7. Branko Zecevic 15 mei 2013 om 10:10

    Great infographic you have here! Interesting to know so much Dutch people use LinkedIn!

  8. Harold Gardner 15 mei 2013 om 12:17

    That is amazing. Are the stats for the other networks that strong, or is there something special/unusual with the very active use of LinkedIn?

  9. Jericho Demos 15 mei 2013 om 10:32

    this is nice info… interesting post

  10. Chris Sandys 15 mei 2013 om 10:40

    Linked In is alive and well in the Netherlands. I can't say I surprised by the companies with the largest representation.

  11. Zbynek Kysela 15 mei 2013 om 10:52

    Great infographic and cool SEO LinkedIn tips. Thanks Berrie 🙂

  12. Wayne Eaton 15 mei 2013 om 11:09

    Great information I love the Graphics..

  13. Dirk Hyka 15 mei 2013 om 11:11

    seems we could learn from them.

  14. Mary-Margaret Walker 15 mei 2013 om 13:42

    Congratulations to the Netherlands!!!! One of these days, Andrew and I are going to be moving there!

  15. Mustafa 15 mei 2013 om 18:49

    Useful information, thanks for sharing.

  16. Ron Richardson 15 mei 2013 om 20:25

    Thanks for sharing this interesting fact!

  17. Angus Whitton 15 mei 2013 om 21:33

    Amazing set of statistics…

  18. Aggregatte Gma 16 mei 2013 om 00:52

    Congratulations! Great Info-g!

  19. Aggregatte Gma 16 mei 2013 om 00:52

    Congratulations! Great Info-g!

  20. Centre Action Santé 16 mei 2013 om 06:09

    Very interesting info! Thank you!

  21. Paul Brugger 16 mei 2013 om 10:10

    Great data 🙂

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