Leveraging Social Media to Showcase Your Expertise
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010.
According to Kaplan and Haenlein there are six different types of social media: collaborative projects (e.g., Wikipedia), blogs and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g. Second Life). Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms.
This infographic, “Leveraging Social Media to Showcase Your Expertise”, was produced by Zintro, a business network that connects clients with experts in a variety of business area, to respond to this looming question. It not only provides statistical differences among the four social media sites, but also information about how each site applies to business needs.
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Leveraging Social Media to Showcase Your Expertise [INFOGRAPHIC]
This infographic was producted by Zintro, a business network that connects clients with experts in a vast range of business areas.