Bing launched new Webmaster Guidelines #search

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Bing launched new Webmaster Guidelines #search

Bing launched new Webmaster Guidelines #search

Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a “decision engine”

[2]) from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer

These guidelines cover a broad range of topics and are intended to help your content be found and indexed within Bing.  These guidelines will not cover every instance, nor provide prescriptive actions specific to every website.  For more information, you should read our self-help documents and follow the Bing Webmaster Blog.  Inside Bing Webmaster Tools account, you will find SEO Reports and our SEO Analyzer tool for on-demand scanning of individual pages.  Both resources will offer basic guidance around what SEO work can be applied to a given website.  Beyond these features and sources, you may wish to consider seeking advice from a third party expert.


Content is what Bing seeks.  By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results.  Websites that are thin on content, showing mostly ads, or otherwise redirect visitors away from themselves to other sites quickly tend to not rank well.  Your content should be easy to navigate to, rich enough to engage the visitor and provide them the information they seek and as fresh as possible.  In many cases, content produced today will still be relevant years from now.  In some cases, however, content produced today will go out of date quickly.


Links help Bing find new content and establish a vote of confidence between websites.  The site linking to your content is essentially telling us they trust your content.  Bing wants to see links grow organically, and abuses to this such as buying links or participating in link schemes (link farms, etc.) lead to the value of such links being deprecated.


Social media plays a role in today’s effort to rank well in search results.  The most obvious part it plays is via influence.  If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals.  These positive signals can have an impact on how you rank organically in the long run.


Being indexed is the first step to developing traffic from Bing.  The main pathways to being indexed are:

  • Links to your content help Bing find it, which can lead us to index your content
  • Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content

Managing how Bingbot crawls your content can be done using the Crawl Control feature inside Bing Webmaster Tools.  This feature allows you to control when, and at what pace, Bingbot crawls your website.  Webmasters are encouraged to allow Bingbot to crawl quickly and deeply to ensure we find and index as much content as possible. Reed more

Twitter WordPress SEO HostingLinkedIn WordPress SEO HostingFacebook WordPress SEO HostingRSS Feed WordPress SEO Hosting Berrie Pelser, Ber|Art Visual Design:

Ber|Art Visual Design V.O.F. delivers high-end secure (PCI-Compliant) WordPress, Typo3 and Magento Linux Cloud VPS Hosting with professional Search Engine Optimization (SEO) plus Social Media (Social Network) integration, branding and strategy.


Door | 2016-11-01T18:07:16+00:00 20 november 2012|Categorieën: social media, social networks|Tags: |

22 Reacties

  1. Liz Hall 20 november 2012 om 08:48

    Thank you for this valuable info, Berry!

  2. Kamal Bennani 20 november 2012 om 08:50

    Thanks for sharing this with us Berrie.

  3. Des Daughter Diethylstilbestrol 20 november 2012 om 08:51

    Great info as always, many thanks Berrie (y).

  4. Randy Sturridge 20 november 2012 om 09:52

    I could very well use something like this and will be looking to do so in the very near future. I have bookmarked your page. I may be contacting you soon enough

  5. Terri Nakamura 20 november 2012 om 08:54

    Thanks for sharing, Berrie. I was just talking with someone at Microsoft today about Bing.

  6. Wayne Mansfield 20 november 2012 om 08:55

    Berrie what a great resource.

  7. Maya Artrotter 20 november 2012 om 08:56

    I may use this new function.Thank you.

  8. Bang Gowes 20 november 2012 om 09:00

    Great content, thanks Berrie!

  9. Paula Henry 20 november 2012 om 10:01

    Thanks Berrie for the great info.

  10. 20 november 2012 om 09:09

    Informative resource, shared, Thanks.

  11. Claudiu Clau 20 november 2012 om 09:16

    interesting resource, many improvements over last months, that makes Bing a very useful search tool!

  12. Frank Harness 20 november 2012 om 09:23

    Tomorrow's SEO webinar review critical skills an SEO will need to work as the space evolves. Also examine how search itself is changing and what you need to know to align with those changes.

  13. George J Lloyd 20 november 2012 om 10:25

    Thanks for this great news… ! 🙂

  14. Mika Douglas 20 november 2012 om 09:36

    Very cool, shared it!

  15. Philippe Szykulla 20 november 2012 om 09:54

    Nice report…

  16. Mary Helen Ferris 20 november 2012 om 11:04

    Thanks kindly……clear, concise and interesting……love learning from you. BLESSINGS TO YOU AND YOURS

  17. EA Leaders 20 november 2012 om 10:08

    Microsoft has every day greater surprise, I love Microsoft, Thank you Berrie.

  18. Alexander Bakoulis 20 november 2012 om 10:20

    Great news Berrie, thank you!

  19. Tom Laing (@tomlaing) 20 november 2012 om 11:28

    Content, good content, remains King! Very informative and interesting article. Shared through my networks.

  20. Max Oz 20 november 2012 om 10:37

    Thanks Berrie for this information! Cheers

  21. Jum'atil Fajar 20 november 2012 om 11:53

    Unfortunately Bing does not have Indonesian version

  22. Mihaela Lica Butler 24 november 2012 om 09:29

    This is the issue with Wikipedia: inaccurate information. Bing is no longer advertised as a "decision engine." Almost all 2012 Bing used the tagline "Bing is for doing."

Reacties zijn gesloten.