Zoekmachineoptimalisatie (Engels: search engine optimization of SEO) is een onderdeel van zoekmachinemarketing en kan worden gedefinieerd als het geheel aan activiteiten bedoeld om een webpagina hoog te laten scoren in de organische zoekresultaten van een zoekmachine, op de voor die webpagina relevante trefwoorden, trefwoordcombinatie(s) casu quo zoekterm(en).
Aangezien een vermelding in die organische resultaten gratis is, vormen deze zoekresultaten een interessant alternatief voor zoekmachineadverteren.
We all know that “Content is King,” but if your content can’t be found, it won’t be a help to anyone. But be honest with yourself, do you really want to spend hours on end on SEO? Don’t worry – you won’t have to if just let these plugins go to work for you while you focus on the main thing, and that’s content.
The Thesis Theme- Yah, yah, yah I know it’s not a plugin, but if your serious about SEO you’ll look into the Thesis Theme. The Masters have run head to head testing against other WordPress themes, and Joomla sites in the several niches, and there is absolutely no comparison. All other factors being equal, Thesis will trounce a basic WordPress or Joomla installation when it comes to SEO. The secret is how it divides the code related to content, and design so search engines see clean, indexable code.
Google XML Sitemaps – This plugin will generate a XML sitemap for Google, Bing, Yahoo and Ask.com which allows to index your posts faster my favorite part is the fact that it pings each service when new content is added. This is a definite must have for those serious about SEO make sure to sign up with Google Webmaster, Yahoo Site Explorer, and Bing Webmaster Center to tell these services the location of your sitemap.
Redirection – For any number of reasons you sometimes need to move a page from one spot on your blog to another, but if not done correctly you risk losing that pages status in search results. The Redirection plugin saves you time and headaches with 301 redirects, it captures a log of 404 errors so you can work on correcting them, and sets up an RSS feed for errors.
All in One SEO Pack – One of the most popular plugins of all time for WordPress, this plugin SEO swiss army knife from helping choose the best post title and keywords, to helping you avoid duplicate content and more. If your running Thesis this may be a little redundant as it handles alot of the same features. (This WILL conflict with Meta Robots and Headspace.)
Automatic SEO Links – Ever looked up from Wikipedia and realize you’ve been reading for like an hour that is because of their thorough interlinking between articles. Interlinking has two benefits it will spread link juice deeper into your site, and also it will make your site more sticky as users more easily can find key content. Automatic SEO Links allows you to choose a word or phrase for automatic linking, both internal and external, set anchor text, and choose if it should be “nofollow” or not. One of the best features of this plugin is that it will only do this for the first occurrence of a word in a post so you don’t look like your just spamming.
Nofollow Case by Case – Because of the democratic nature of the web thanks to Google every vote (backlink) from other pages moves you up the ranks. Because of this system the Masters are big fans of DoFollow comments – it’s the blogospheres version of kissing babies. Take care of people and they will take care of you. This plugin removes the “nofollow” attribute from your comments, allowing you to share some linkluv which will encourage commenting. It can also nofollow specific comments on a case by case basis. (Hence the name.)
SEO friendly and HTML valid subheadings – Some themes for WordPress will confuse your sub-header tags based on the page they are to be displayed on, but this plugin will automatically reset them to make them more SEO friendly by moving them down one spot in the hierarchical tree. In other words, h2 becomes h3, h3 becomes h4 and so on.
SEO Friendly Images – I have found many essential sites while using images search. Images can be an untapped source of traffic as people search for images on your niche, and this plugin helps you with making sure that you have “alt” and “title” tags on all of your images so that the search engines can properly index them.
Meta Robots WordPress plugin – A quick, and easy solution for adding robot metadata to any page of your choice on your blog. You can use it to make a variety of links nofollows such as: front page links, search pages, author and dated archives, your login page. (This WILL conflict with AIO and Headspace.)
SEO No Duplicate WordPress Plugin – If you must have duplicate content on your site for some reason, SEO No Duplicate allows you to select which version of a post the search engines should index while ignoring the others.
SEO Blogroll – If you worry that the people you link to in your blogroll are feeding off of your PageRank? With SEO Blogroll you can make separate sections for various groupings of links, with an unlimited number in each, and all of them will receive the “nofollow” attribute.
SEO for Paged Comments – With the introduction of paged comments in WordPress 2.7, there was a potential problem with search engines thinking you had duplicate content as the post would appear on each page. This plugin aims to take care of this issue for you until the folks at WordPress change things up.
SEO Tag Cloud Widget – Tag clouds can be a unique way for website visitors to visualize your blogs theme unfortunately they are notoriously unreadable by search engines. The SEO tag cloud widget changes all that, your tag cloud will be converted to SEO friendly HTML markup that can be indexed.
Permalinks Moved Permanently This plugin is great for if you ever change the permalink structure of your blog. If a 404 is detected, it will take the last part of the post slug, and search your current posts for that same slug. If it finds a match, it will do a 301 redirect from the old link to the new.
SEO Smart Links – This SEO-friendly plugin can automatically link keywords and phrases to related comments, posts, pages, and categories within your site. This makes less prominent pages or older content more relevant and crawl-able for search engines, and keeps site visitors engaged. It also lets you set “nofollow” tags on URL’s and create custom keyword lists with automated URL hyperlinks for individual terms.
I Love Social Bookmarking – I.L.S.B. is a great way to encourage blog readers to rank your post on popular social media sites. In the past year, sites like Digg, Delicious, StumbleUpon, and Sphinn have become major resources for driving relevant traffic to quality site content. This plug in inserts an attractive drop-down menu next to your blog posts that allows readers to submit or rank your site content on a number of popular social media sites, without leaving your blog.
WP to Twitter —Twitter is an ideal space for (viral) content sharing since users are constantly engaged in niche conversations. Now that Google’s Social Search indexes tweets at the top of SERP’; more tweets/retweets = more indexing power. WP to Twitter is a plugin that automatically tweets a tiny URL link to new blog posts or blog edits on your site. Without any additional effort, your content is distributed to a relevant, willing audience; this can drive relevant traffic and increase your presence in social search results.
WP-Super-Cache —This plug in contributes to your site speed and it helps your blog load faster. The number of pages on your blog that a search engine will index on a daily basis increases with speed. If indexing each page is a quicker endeavor, more pages will be indexed. WP-Super-Cache creates static html pages from your WordPress blog so your server will present this file instead of the much denser PHP script. This will also help fortify your server when it is receiving a high amount of traffic, which can result from all your other great SEO strategies! This is because this plug in serves a static html page to 99% of your site visitors.
Robots Meta — Robots Meta automatically inserts “nofollow” tags on internal site links that are irrelevant to search crawlers; this keeps search engines from wasting time indexing unimportant pages like results, login, and admin pages, instead directing crawlers to index primary site content.
SEO Slug — Blog post titles typically get an h1-h3 heading, which makes them very important in terms of keyword optimization. SEOSlug optimizes blog post titles to improve search engine visibility by editing keyword strings. It removes conjunctions from titles, (words like “as” and “if”) to allow crawlers to more readily crawl main content keywords as a fluid string.
Berrie Pelser, Ber|Art Visual Design:
Ber|Art is een zakelijke Internet service provider c.q. webhoster die gespecialiseerd is op het gebied van betrouwbare en veilige kwaliteit hosting, WordPress Hosting en (web) design. De onderneming levert, in nauwe samenwerking met partners, oplossingen aan het MKB op het gebied van SEO, domein, shared, applicatie en e-commerce hosting als mede managed colocated server hosting.
Hosting catergoriën: Cloud Computing, Domeinen, Google nieuws, Google seo, Hosting nieuws, Internet, Magento, Overige, Security, seo, Webdesign, Webhosting, WordPress, Social Networks, Forums WordPress Weblogs: WordPress Host, Webwinkel Host, WPMU, European Cloud Computing
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