Branding Social Media:
One of the big changes to hit 2012 will be the focus on branding. Make sure your business stands out from the crowd and has its own identity. At the very least, this relates to weeding out the duplicate content on your site, but more so it means working on your content to fit within your brand.
The more unique you sound, the better this will be towards your own identity and hence you will stand out from your competitors. Google give stronger authority to brands, especially with their site links update, so be sure to work on this as well in 2012.
Regular posting schedules:
The more content you publish, the better chance Google will pick up on it and it also enables more crawling of your site. Not only that, it allows the opportunity for you to rank based on more topics and keywords. It also keeps a steady stream of visitors and interest in your blog.
Nothing new here, right? Now more than ever, Google is emphasizing fresh, unique content. Not spun or rehashed gibberish. One thing to always strive for is a unique point of view. This allows you the chance to take an old topic and make it new.
Add multimedia to your blogs:
Now more than ever does Google want to see video and high quality images added to your content releases. You do not have to produce the most professional, awe-inspiring art for your blogs, just make it useful and high definition real life pictures or footage is often best.
Add more video:
Take interviews, add real life footage of products or services
Every post needs images:
Google sees multimedia as an essential part of the user experience, how do you look compared to your competition?
Update Poor Content:
Specifically, check for duplicate content. Oh how Google despises this. So go back and check all your pages and ensure they are all unique. Get rid of poor quality posts that have no user engagement or rankings. UNLESS, you can revive them and make them bold and fresh. In this instance, you will have a whole new audience and chance to rank.
One of the posts I wrote was on infographics. Infographics being the new link bait. Same applies for visual aids. Google will be placing more emphasis on visual aids, infographics and images in general. Personally, I feel this is more of an enhancement then a requirement, but it’s also another chance at optimizing. Using image alt tags and titles will help you rank for content and images. Two chances to dominate Google.
Create content for backlinks:
Don’t copy or duplicate! Google does not want to see the same article spammed around 1,000′s of directories. They’ve gotten very good at detecting duped content and you’ll only receive credit for one actual inbound link or reputation builder, and not all the other sources.
Write new & fresh content for press releases, article sites, etc don’t waste time on junk or low quality sites, go after the high page rank and authority sites, add new images and video to these submissions, your links will stay and gain more weight over time.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
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