Howto improve your TrustScore and Measure Trust #TrustCloud

Improve your TrustScore and Measure Trust #TrustCloud

Similar to how you improve your resume’ or LinkedIn account by adding more information about yourself and your accomplishments, TrustScores are improved by volunteering sources where your accomplishments are updated. As in the offline world, transparency is rewarded.

After these sources are hooked up, just continue to be accountable and trustworthy in your behavior and transactions online. Those actions will be detected by TrustCloud algorithms to adjust your score. We constantly improve our ratings system and welcome feedback from users.

Measure Trust

Improve your TrustScore and Measure Trust #TrustCloud

Trust is difficult to quantify– we’ve all heard the saying “I know trust when I see it.” These days, however, there’s enough data generated from online activity to detect actual patterns of Trustworthy behavior.

We work with author and trust expert Charles H. Green to interpret universal indicators of Trust such as Credibility, Reliability, Familiarity, and Consideration. We further validate these assumptions through research collaborations withStanford University’s Sociology Department.

TrustCloud uses a unique 3-layer method to measure trustworthiness:

Verification Layer
First, we verify identity by multiple email, snailmail, and SMS confirmations. Transparency is a simple, but powerful indicator that you are who you claim to be — not a bot.

Behavior Layer
Second, we detect behavior across social networks like Facebook, Twitter, and LinkedIn.
Our proprietary algorithms look for behaviors like responsiveness, consistency and longevity. In combination, these gestures speak volumes to how you behave online. [Note -- we only work with your publicly-available data in these forums and never cross the privacy lines without your permission].

TrustCloud also collects behavior-related data from federated identities (sites like Quora, Yelp and TripAdvisor). Being responsive to others, providing content or a useful review is the kind of virtuous data that can indicate universally positive trait of being helpful to a community.

Transaction Layer
Finally, we gather opt-in transaction data (like ratings and endorsements) from sharing sites and peer-to-peer marketplaces. Measuring these transactions provides additional indicators of trustworthiness (e.g. if you respect my car, you’ll respect my apartment).

Endorsements are easily gamed by well-meaning friends or flat-out scammers; wading through them is a chore. Our proprietary algorithms recognize certain patterns and weight the quality of sources to give a more accurate context.

The combination of these layers enables TrustCloud to generate a comprehensive Trust Score.

Layer	Source	Metrics	Weight
Verification	Email, SMS, SnailmailKnowledge Based Authorization (KBA)	Quantity, Longevity, Email Connection with Social Networks	40%
Behavior	Facebook, Twitter, Linkedin, Google+	Longevity, Connections, Activity type, Frequency	20%
Transaction	Room, Car, Ride, Task-sharing sites, Classified Marketplaces	Feedback, Degree of Risk, Longevity, Activity	40%

Berrie Pelser, Ber|Art Visual Design:

Ber|Art Visual Design V.O.F. delivers high-end secure (PCI-Compliant) WordPress, Typo3 and Magento Linux Cloud VPS Hosting with professional Search Engine Optimization (SEO) plus Social Media (Social Network) integration, branding and strategy.

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Last updated by: Berrie Pelser at 29 november 2012.

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Geschreven door Berrie Pelser

29 november 2012 op 11:53

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