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Trustcloud announces new Share Economy features
TrustCloud is happy to announce our new Share Economy feature, accessible on your profile page menu under “Share Economy”.
Since the beginning it’s been our goal to empower users in the Share Economy, and now you can proudly display links to your public profiles on these sites.
There are four categories:
- Home Share
- Ride Share
- Task Share
- Thing Share
Trustcloud announce new Share Economy features
Trustcloud announce new Share Economy features
Screenshots:
SEO Social Media Tip of today: internal linking (please unlock)
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Highly connected social media networker now getting even more transparent and expose trust scores.
FOR IMMEDIATE RELEASE
Feb. 7, 2013 - Society3™, a San Francisco based social media application provider and TrustCloud, a leading provider for trust solutions announces a strategic partnership to increase the level of transparency and trust in the rather confusing social web. About every 1,000th social media user worldwide is using XeeMe™ from Society3™ as a social presence manager, sharing their social media profiles with a single URL and creating more impact with their social engagement. Through the partnership with TrustCloud XeeMe™ exposes now also trust scores along with the social presences of the respective brand or person. A visitor of such a XeeMe™ is now getting more insights about that brand or person.
TrustCloud is also using the information provided by the XeeMe API to augment their trust score and provide further accuracy to the scoring algorithm.
TrustCloud is a trust system for the Web that provides internet users with up to date and portable trust indicators that can be used everywhere. As an equivalent to a FICO credit score in the offline world, TrustCloud generates a “TrustScore” for each of its users based on three basic TrustCloud layers (Identity, Interaction, and Behavior) containing over thirty different online and offline elements such as LinkedIn, Facebook, Twitter as well as offline verifications like SMS and Snail Mail.
Launched in May of 2012, TrustCloud’s mission is to increase trust and reduce risk among peer-to-peer(p2p) marketplace users. By building partnerships with p2p marketplaces and social networks like XeeMe, TrustCloud is expanding its network of Web platforms on which its standardized trust indicators can be used.
“We are excited to add XeeMe to our Trust Networks, the XeeScore is a valuable indicator of social engagement and transparency”, says TrustCloud CTO Rob Toews.
With up to 50,000 new users per day, and users from over 100 countries, XeeMe is one of the fastest growing social media applications. XeeMe is nominated for the prestigious Shorty Award and currently ranking No.1 in the hit list in the Apps category.
TrustCloud an XeeMe user Berrie Pelser, a highly engaged social media user and Internet Hosting provider agrees that this partnership will be valuable for users of both services: “I am thrilled that two of my favorite social media platforms are becoming partners. Since TrustCloud provides valuable measures of trustworthiness, displaying a TrustCloud score in my Xeeme profile will be very useful.”
TrustCloud scores are available on the latest XeeMe version as of today. Top networker compete for best scores and are publicly listed on the “XeeMe Wall Of Fame”, which is updated once a week.
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Tweets
“We are excited to add XeeMe to our Trust Networks” says #TrustCloud CTO Rob Toews about new partnership with #Xeeme
TrustCloud and Xeeme announce partnership to expand each other’s networks. #trustcloud #xeeme
@TrustCloud and @s3grp #Society3 join forces to increase transparency and trust in the social web #XeeMe
Red more here: Society3
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News from #TrustCloud
Witten by: FRANCESCA PICK
Source: Trustcloud
Not only did a lot happen in the collaborative consumption space altogether, there was also a lot of action at TrustCloud. We are proud to announce that after our launch in public beta last June, our user base has grown by over 700 % since mid July!
Thanks to our growing list of partners – from Tripping to Rover, Sharetribe, Ridepost, About.me, Skilio and Jointli - you can already put your online data to use on a number of p2p marketplaces with your TrustCard. If you have not given it a try yet, 2013 is your chance to start living more sustainably, make or save cash and connect with your local community by renting out space to travelers, pet sitting for your neighbor, sharing car rides or offering your skills.
We have many more partners in the pipeline, so stay tuned for upcoming our announcements.
Thank you to all our users for a great launch in 2012. We look forward to another great year of building trust in the sharing economy.
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Get ready for more sharing in 2013!
Witten by: FRANCESCA PICK
Source: Trustcloud
After an exciting year of triumphs and crises for the sharing economy, its adovocates and entrepreneurs, it can be predicted that 2013 is going to be an important year for peer-to-peer marketplaces(p2p) to start becoming more mainstream.
Let’s take a short look at some of the important events that happened in the sharing economy and online trust space in 2012:
In January, Airbnb reached first 5 million night booked and was able to double this number by June, making it the poster child of successful collaborative consumption platforms. Carpooling.com announced its expansion to the US after receiving $ 10 million in funding by Daimler; on-demand ridesharing services experienced a crisisafter being asked to cease and desist by California regulators while the major of San Francisco is working to promote these new business models in his newly createdSharing Economy Working Group.
Notable events in the sphere of online trust and identity were collaborative consumption advocate Rachel Botsman’s talk at TED Global about trust as a new currency for the sharing economy, the founding of the Collaborative Economy Coalition last summer (of which TrustCloud is a founding member), as well as theRespect Network, a network for the trusted exchange of personal data.
Despite the regulatory and insurance issues many p2p marketplaces face, one can be confident that government and entrepreneurs will succeed in finding solutions to these challenges in the months to come. Neal Gorenflo, co-founder of Shareable Magazine, formulated a very inspiring vision for the potential of the sharing economy:
I don’t think there’s anything else that can radically reduce poverty and resource consumption at the same time, something humans must do to stabilize our global climate and society. The sharing economy is not only a real solution, it’s also an inspiring true story. People experience it as empowering. It puts people in a new, constructive relation to one another.
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NEW Xeeme Xross Network Score with TrustCloud
XeeMe 3 Beta is here
* Much cleaner UI
* Brand new score board on the first page
* Xross Network Score (XNS) merging TrustCloud, Klout, Kred, PeerIndex and XScore
* New feature tabs, coming in February
To get early beta access, please see X3 Beta Request below
A few examples how the new design looks like:
TrustCloud
Just a heads up, in January we will officially announce a Technology Alliance with TrustCloud. TrustCloud has a unique approach to trust scoring which we here at XeeMe like a lot and support. As part of the Alliance we created the “Score Bar” which you find on the new X3 (New XeeMe). XeeMe’s new public API is allowing TrustCloud to get XeeScore, numbers of presences and more.
X3 Beta Access
To get early access to X3 Beta you need have TrustCloud on your XeeMe. Then click on “Beta Request” under “Set XeeMe“ and we will add beta users as quickly as our resources allow. X3 Beta 2 will be available in Q1 and more users will be able to switch their account.
New X3 Features
Private Tab
Shows you (and only you) all networks that you have set to private (exclude).
Profile Tab
To de-clutter the main XeeMe we moved all other elements that have been on the main page into “Profile”
Follow / Unfollow
The follow and unfollow button is now more obvious and better visible
Score Bar Manager
Under “XeeMe Settings” you can turn the score bar ON or OFF or move it to the profile tab
Share Button
A new share button allows you to share a contact with your network, pin the photo and more
List Separator
A new list separator allows you to add some helping guide into your XeeMe. Just add a new item and select LIST SEPARATOR – The URL content will simply be ignored
Most Recent Added Connections
Inside XeeMe under the “Engagement” Tab you find a new box with the 50 most recently added connections. This is very handy as you may want to go back to them after you followed them
We will come back with one more very cool update later this week 
Society3 (Xeeme) develops software and provides services for creating and managing professional social brand presences. The professional service portfolio includes managing, monitoring and growing brand presences including creating awareness and buzz campaigns with up to a 100 Million reach. The Society3 Academy (former Social Media Academy) is focusing on technology independent social media strategy education.
Thanks to over 1 Million users and customers from over 100 countries, Society3 builds products and services through crowd sourcing, ensuring to best capture market needs.
Society3 Inc is a privately held company based in San Francisco and a European office in Cannes France.
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The big challenge for P2P marketplaces: regulation
By: FRANCESCA PICK
There’s been a lot of excitement recently around the emerging sharing economy and collaborative consumption business models. Despite all the enthusiasm, regulatory challenges could dampen the outlook of many disruptive, peer-to-peer (p2p) business models.
As we have written about previously, the sharing economy has brought forth many innovative business models that enable individuals to save and earn money, reconnect with their local communities and shift to more sustainable and environmentally conscious lifestyles.
The innovative, untried nature of these emerging online business models also puts them in a head-on collision course with regulators. While many of these disruptive business ideas are shaking up established industries, like hospitality or urban transportation, in a good way, the regulatory framework they require is still missing.
Arun Sundararajan, professor at New York University Stern School of Business, recently gave an interesting interview with TechCrunch about how to regulate the sharing economy without blocking further innovation.
Its not surprising, when there is something new and innovative, for there to be regulatory challenges around safety,
he told TechCrunch.
Especially p2p marketplaces are faced with these issues, since they enable private individuals to undergo business-like transactions such as renting out their space, car or offering their labor. An increasing number of such transactions has begun to cross the line from being recreational or making a few extra dollars to becoming a significant source of income. This makes these activities commercial and, as Shareable Magazine has pointed out, puts many platforms in a legal grey area.
Here are some of the most pressing ongoing regulatory issues related to p2p business models:
Taxis Challenge Ridesharing
One of the most prominent regulatory issues of the past months has been taking place in on-demand ridesharing in California. The two San Francisco startups SideCar and Lyft enable people driving through the city to give others a ride by connecting through a smartphone app. Since these services’ drivers do not have certified taxi licenses (but do undergo extensive screening), California regulators sent them cease-and-desist letters, leading to an uproar in the California ridesharing community.
In 2010 Uber, a high-end on demand ridesharing service, was also in hot water for competing with regular taxis. The Taxi and Limousine Commission of New York (TLC), the only taxi provider in the city, refused to grant the company the right to operate in the municipality.
Do short term apartment rentals violate rental laws?
P2p vacation rentals — marketplaces that let people rent out their living space for short periods of time to travelers–are increasingly being challenged by city authorities. Many local laws in urban areas prohibit short-term rentals for under 30 days. Nor is the hotel industry exactly thrilled about its new competitors, who are neither regulated nor pay hotel taxes.
Just a few weeks ago, the New York Times reported that many Airbnb hosts in New York are breaking the law (unknowingly) and could be subject to five figure fines or eviction. This has unleashed debates on who is responsible for informing hosts on their local laws and who is accountable in the rare case that something does happen. Since these limitations are not stopping the p2p rental market from continuing to grow at a rapid pace, solutions to these legal challenges are needed soon.
Insurance and p2p carsharing
Even though the actual risk of being dropped by your insurance company when renting out your car on p2p platforms like Getaround, Autonetzer or Voiturelibis very low, it is worth mentioning that insurance is another important area in which the majority of marketplaces still lack a regulatory framework.
In his interview with TechCrunch, which you can watch below, Arun Sundararajan, emphasized that now is a good time to take a step back and look at what the role of regulators should be in the sharing economy. In an industry this new, there is still a lot of work to be done. But if marketplaces work together to raise awareness among regulators, it should only be a matter of time for these challenges to be overcome.
In 2013, we’ll be looking more closely at legal challenges and insurance issues for p2p marketplaces.
Source: Trustcloud
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Who owns your online data? You do!
Who owns your online data? You do! #TrustCloud
BY: FRANCESCA PICK
With his call for action to internet users to demand their data from Google and Facebook, Tim Berners-Lee unleashed a controversial discussion about the ownership and use of online data. Who do you think owns your data?
In an interview with the Guardian, MIT professor and ‘father of the world wide web’ Tim Berners-Lee stated that internet users need to start using their personal data on the Web.
One reason why this is so difficult is that most data is held by private web companies, making it hard to access. Users lack the tools to make this personal and potentially very useful information available.
Who really owns all the data we produce daily as digitally engaged citizens? By using a closed network like Facebook for instance, aren’t we indirectly accepting that the company owns it?
As an advocate of the open internet, Berner believes that it is the obligation of companies to provide users with easy access to their data and make it more easily recoverable.
Since these issues are also highly relevant for companies operating in the trust and online identity space, I asked TrustCloud founder and CEO Xin Chung about his stance on data ownership:
You are a citizen of the internet. You deserve to control the good reputation you’ve earned online. Corporations should not withhold information that their users rightfully own.
As the share of the population that is online in North America and Europe continues to grow towards almost 80 %, so are the numbers of transactions and volumes of data. Sooner or later, protecting data privacy will be an issue that concerns everyone. Chung’s vision to appraoch this problem is to help peopletake control of their data and build an interoperable system of trust for the Web:
We want to empower internet users with up to date and portable trust indicators they can use anywhere.
As another great Guardian article by Aleks Krotoski brings up, “Big Data offers undeniable opportunities, but requires a delicate balance between the right to knowledge and the right of the individual. Privacy norms will demand that new systems of trust be built into technology design.”
Since many online companies are already using your data for their purposes (for targeted advertisting for instance), Chung looked for a way to turn this around and empower individuals to put this same data to work for themselves. In the attempt to meet this need, he and his founding team developed a system that lets you aggregate all the online data you produce into a portable reputation.
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TrustCloud is valuable across multiple sharing verticals, survey shows.
by: FRANCESCA PICK
An online survey conducted by TrustCloud with over 700 respondents shows that its service is useful accross multiple sharing verticals. 56% of survey respondents said that they would use TrustCloud in connection with various types of peer-to-peer (p2p) sharing marketplaces.
During a two month period from September 26. till November 31. of this year, TrustCloud used an online survey tool to ask visitors of its webpage the following question: “Why would you look up someone’s TrustCloud profile?” Participants could chose from several answer categories, select “all of the above” or enter an individual reply in a customized field. The survey had 714 participants, which were TrustCloud as well as non-TrustCloud users.
According to the results, an astonishing 56% of survey respondents said they would look up somebody on TrustCloud because they were looking to share something on one specific or various different p2p marketplaces. 34% of participants claimed that all given options (see image) were relevant reasons for using TrustCloud. This suggests that trust indicators are helpful in enabling online p2p transactions and are valuable accross different sharing verticals. As TrustCloud firmly believes, this gives emphasis to the necessity for trust to become a portable metric within the sharing ecosystem.
When we look at individual sharing verticals, the most important reason for using TrustCloud (10,7%) was looking up people that users are thinking about staying with or renting out their house to over p2p vacation rental sites such as Airbnb, Wimdu, 9flats and Homeaway. This is an interesting result in light of the fact that p2p vacation rentals are currently the most successful examples of p2p collaborative consumption models.
6.7% of survey participants said they would use the site because they are interested in dating somebody, while approximately 4,5 % were interested in both using it to share an item or hire somebody as a babysitter. Surprisingly, ride sharing was rated as the least important reason for using the service with only 3.8 %. This may be linked to the fact that the majority of the TrustCloud website traffic currently comes from North America, where ridesharing is still a niche phenomenon in comparison to Europe.
Outside of p2p sharing verticals, the survey also found that a large number of repondants claimed to be interested in looking up people they would like to hire or conduct business with (for instance over a tasksharing site). This shows that not only social media platforms like LinkedIn and Klout, but also trust indicators play an significant role in people’s job reseach and hiring decisions.
A big thanks to everyone who participated in the survey!
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Improve your TrustScore and Measure Trust #TrustCloud
Similar to how you improve your resume’ or LinkedIn account by adding more information about yourself and your accomplishments, TrustScores are improved by volunteering sources where your accomplishments are updated. As in the offline world, transparency is rewarded.
After these sources are hooked up, just continue to be accountable and trustworthy in your behavior and transactions online. Those actions will be detected by TrustCloud algorithms to adjust your score. We constantly improve our ratings system and welcome feedback from users.
Measure Trust
Improve your TrustScore and Measure Trust #TrustCloud
Trust is difficult to quantify– we’ve all heard the saying “I know trust when I see it.” These days, however, there’s enough data generated from online activity to detect actual patterns of Trustworthy behavior.
We work with author and trust expert Charles H. Green to interpret universal indicators of Trust such as Credibility, Reliability, Familiarity, and Consideration. We further validate these assumptions through research collaborations withStanford University’s Sociology Department.
TrustCloud uses a unique 3-layer method to measure trustworthiness:
Verification Layer
First, we verify identity by multiple email, snailmail, and SMS confirmations. Transparency is a simple, but powerful indicator that you are who you claim to be — not a bot.
Behavior Layer
Second, we detect behavior across social networks like Facebook, Twitter, and LinkedIn.
Our proprietary algorithms look for behaviors like responsiveness, consistency and longevity. In combination, these gestures speak volumes to how you behave online. [Note -- we only work with your publicly-available data in these forums and never cross the privacy lines without your permission].
TrustCloud also collects behavior-related data from federated identities (sites like Quora, Yelp and TripAdvisor). Being responsive to others, providing content or a useful review is the kind of virtuous data that can indicate universally positive trait of being helpful to a community.
Transaction Layer
Finally, we gather opt-in transaction data (like ratings and endorsements) from sharing sites and peer-to-peer marketplaces. Measuring these transactions provides additional indicators of trustworthiness (e.g. if you respect my car, you’ll respect my apartment).
Endorsements are easily gamed by well-meaning friends or flat-out scammers; wading through them is a chore. Our proprietary algorithms recognize certain patterns and weight the quality of sources to give a more accurate context.
The combination of these layers enables TrustCloud to generate a comprehensive Trust Score.
| Layer |
Source |
Metrics |
Weight |
| Verification |
Email, SMS, SnailmailKnowledge Based Authorization (KBA) |
Quantity, Longevity, Email Connection with Social Networks |
40%
|
| Behavior |
Facebook, Twitter, Linkedin, Google+ |
Longevity, Connections, Activity type, Frequency |
20%
|
| Transaction |
Room, Car, Ride, Task-sharing sites, Classified Marketplaces |
Feedback, Degree of Risk, Longevity, Activity |
40%
|
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Why Trust is Essential for Collaborative Consumption Platforms
Why Trust is Essential for the Sharing Economy #TrustCloud
BY: XIN CHUNG
The sharing economy is talking about trust, and we like where the conversation is going. Recently collaborative consumption thought leader, Rachel Botsman, has done a great job identifying the need for a unified trust system within the sharing economy at her TED Global talk about trust and collaborative consumption.
If we take the all-inclusive term “collaborative consumption,” and you break it down into subcategories, it’s easier to understand specifically how trust is essential within different segments of the sharing economy. At the core of the movement are three main categories:
#CarSharing: Car sharing is arguable the most widely adopted and successful category of collaborative consumption thus far. ZipCar, WhipCar, RelayRides and Getaround are all leading the way in the industry.
In the U.S., a whopping 14 million people got rid of their cars in 2009. While ZipCar is a company owned fleet that people share, the other three companies are peer-to-peer sites. People sign up to lend out their cars when they aren’t using them, and others pay a small fee to use them.
Car sharing also has some great subcategories. We love ParkatmyHouse and ParkingPanda, for helping us share another often pricey and frustrating aspect of driving –parking. And sites like Ridepost, which offer ride sharing -aka bringing sexy back to the good old fashioned car pool! For more numbers and details on car sharing this infographic is a must see.
Why trust is essential in #carsharing: From full on collision to mucking up your interior, there are plenty of ways someone can damage your beloved automobile. You’ll want to know that the person you share your car with doesn’t suffer from fierce road rage before you hand over your keys.
#RoomSharing: From CouchSurfing, to Homeaway, to 9flats to poster child AirBnB, people are really embracing room sharing. It offers a way to have more genuine travel experiences while saving some money. If you have some space you want to share, it can be a great way to make some friends and make some money. But letting someone into your home is not a decision to take lightly.
Why trust is essential in #roomsharing: AirBnB, for example, is the business to emulate in the sharing industry. But last year they we’re scrambling to maintain their stellar reputation after two high-profile instances of vandalism and theft. But the reality is, AirBnB has had 10 million bookings to date, and only few serious incidents. It’s a testament to the AirBnB community that they were able to have a clean record for as long as they did. But it is idealistic rather than realistic to think that you could offer a service where relative strangers stay in each other’s homes and not have some issues eventually.
Trust is a fragile thing. AirBnB has taken serious steps to successfully repair the trust that this incident destroyed. They certainly took all the right steps in the aftermath to up their safety protocol and $1 million host gurantee for loss or damage, but in hindsight, I’m sure they would agree they should have been more proactive in preventing incidents like this.
Click here to read more …
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How to make the most out of your online presence with #TrustCloud
TrustCloud measures your virtuous online behaviors and transactions online and then turns it into a portable TrustScore you can use anywhere on the Web and on peer-to-peer platforms like Airbnb (peer-to-peer vacation rental), eBay and Getaround (peer-to-peer carsharing), to make you seem more trustworthy.
This “TrustScore” measures trustworthiness on a scale of 1 to 1000, with 1000 being the most trustworthy. In addition to your TrustScore, which is displayed on your personal TrustCloud profile, you can also receive so-called TrustCard Badges, which are meant to represent trustworthiness in different contexts.
Badges are awarded for specific behaviors and transactions. For instance, you can earn a marketplace badge by connecting Ebay or other peer-to-peer sites to your TrustCloud profile. Badges are an easy way for others looking to interact with you on the Web to see where you’re coming from at a glance. These are TrustCloud Badges that are available today, which are organized into three main categories:
- Verification: Transparency, Longevity, Connector, Local, Worldly
- Behavior: Influencer, Helpful, Interactive, Responsive, Consistent, Engaged
- Transaction: Marketplace, Room Share, Car Share, Ride Share, Task Share, Marketplace
What is the best way to improve your TrustCloud score?
Honestly? Be trustworthy. Make sure the goods and services you offer online are as represented. Follow through, be accountable, and if you’re borrowing from someone else, return the item in the best shape possible. And give yourself the most complete profile by connecting all of your social networks.
The more information you provide, the better TrustCloud can determine who you are, the type of experiences people have had with you, and ultimately, the more accurately their algorithm can calculate your score.
The Path to building online Trust
How to make the most out of your online presence with TrustCloud
Source infographic: Intersectionconsulting
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Trustcloud – building a trust system for the Sharing Economy
A FICO score measures creditworthiness. An Ebay score rates buying and selling transactions.
The Sharing Economy desperately needs a similar score that gives you the confidence to rent rooms, borrow cars or hire other strangers.
TrustCloud is attempting to tackle this issue by measuring your virtuous online behaviors and transactions to build a portable TrustScore you can easily use all over the Web.
By providing the tools for trust and accountability, TrustCloud wants to enable better online decision-making and improve every transaction in online environments.
From Twitter to Facebook to Linkedin, some of your activity on social networks is publicly available– TrustCloud analyzes this same public activity to determine the trustworthy reputation you’ve built online. They also allow you to opt-in and share relevant private activity that will improve your TrustScore, since this deepens the number of sources and information the TrustCloud algorithms can analyze.
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How does TrustCloud measure trustworthiness?
How does TrustCloud measure trustworthiness?
TrustCloud is an online service that helps you leverage the good behavior you’ve earned on the Web – and gauge the trustworthiness of others in your sharing community. So how does TrustCloud measure your trustworthiness?
The service works with author and trust expert Charles H. Green to interpret universal indicators of Trust such as Credibility, Reliability, Familiarity, and Consideration. TrustCloud measures trust with a unique 3-layer method:
In a Verification Layer they confirm your identity with SMS, multiple emails and snailmail. Transparency is a simple, but powerful indicator that you are who you claim to be — not a bot.
With a Behavior Layer, they detect behavior across social networks like Facebook, Twitter, and LinkedIn. Their proprietary algorithms look for behaviors like responsiveness, consistency and longevity. In combination, these gestures speak volumes to how people behave online.
The service only works with publicly-available data in these forums and never crosses the privacy lines without users’ permission. TrustCloud also collects behavior-related data from federated identities (sites like Quora, Yelp and TripAdvisor). Being responsive to others, providing content or a useful review is the kind of virtuous data that can indicate universally positive trait of being helpful to a community.
Lastly with a Transaction Layer TrustCloud gathers opt-in transaction data (like ratings and endorsements) from sharing sites and peer-to-peer marketplaces. Measuring these transactions provides additional indicators of trustworthiness (e.g. if you respect my car, you’ll respect my apartment). Endorsements are easily gamed by well-meaning friends or flat-out scammers, which is why the service uses proprietary algorithms to recognize certain patterns and weigh the quality of sources to give a more accurate context.
The combination of these layers enables TrustCloud to generate a comprehensive TrustScore. This score, which is displayed on every user’s TrustCloud profile, can be used on various peer-to-peer platforms to show those with whom you may want to transact, how trustworthy you are. Get your own TrustCloud account here: https://trustcloud.com/.
Home TrustCloud: https://trustcloud.com
Facebook user group: https://www.facebook.com/groups/trustcloud/
Xeeme: http://xeeme.com/TrustCloud
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