The Evolution of Search and SEO, an Infographic

SEO – The Evolution of Search and SEO, an Infographic

These days Google makes around 500 improvements to its algorithm in a year and searches over 60 trillion individual pages on the web to deliver the best results possible in just a few seconds. Its main goal is to bring you the most relevant information in the shortest amount of time

SEO

Search has been improving since the very first engine, named Archie, was introduced to the world in 1990. By 1993 the world’s first web robot had been invented, but it wasn’t until 1994 when WebCrawler launched that the future of search engines changed forever. By allowing users to search for any word on a web page using crawlers, WebCrawler set a precedent that every major search engine has followed since.

source: Mediavisioninteractive

It wasn’t until the mid 90s that SEO started gaining momentum. That’s when webmasters and digi-pioneers started realising that optimisation could be a powerful ranking tool. What started out as a simple technique to get websites to rank better became a global multibillion dollar industry that’s still growing today.

Back in the day, when you typed a phrase into a search engine, it would identify keywords in that phrase and only display results which contained them. Now, semantic search algorithms have given search engines the ability to not only make word associations, but to identify context and intent – quite similar to the human brain. For example – Google knows there is a connection between the words New and York, or that when you type the word ‘Jaguar’ into the search bar, you could be looking for the predatory feline or the luxury car.

SEO has evolved along with a number

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Can Facebook Graph Search make you Money? an infographic

Can Facebook Graph Search make you Money? an infographic Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming years. Graph Search uses the one trillion or so social connections on Facebook to provide relevant and professionalized search results.

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Google organic search

Google is phasing out the organic search results for local queries. The impact of this change is that in the long term any site that doesn’t have a physical address in the location that people are searching for will probably no longer be able to rank for local based queries. There are still some sites that are ranking, especially for hotel related keywords, but I’m sure that as this launches Google will be showing a lot more local results and a lot fewer results from the traditional local directory style sites. What is the impact on SEO ?

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