Archief voor de ‘facebook’ tag
Are Teenagers Abandoning Facebook? – Infographic
Are Teenagers Abandoning Facebook? – Infographic
We produced this infographic exploring the recent trends for teenagers related to Facebook and Social Media. We all hear anecdotally about the movement of teens to other (often mobile-centric) Social Media platforms.
So what did we discover?
- For Facebook North American active users numbers are declining
- The average age of Facebook users has risen from 38 to 41 years old
- The number of Moms getting on Facebook is rising sharply
- Teens are increasingly going mobile and Facebook is not their favorite app
- There are a lot of hot, new apps like Kik Messenger, WhatsApp and SnapChat that are grabbing the attention of teenagers
It’s all displayed below for you in this “hot of the press” infographic. Enjoy and feel free to share or embed using the code below the infographic!
Are Teenagers Abandoning Facebook?
Source: Rightmixmarketing
SEO Social Media Tip of today: Top 10 Directory To Submit Your Website. (please unlock)
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Ways To Get More Shares On Facebook – infographic
Ways To Get More Shares On Facebook infographic
So you’ve got an awesome message, but you’re not sure how to get people to spread the news to their Facebook friends? Social media expert Mari Smith (along with ShortStack) came up with some ways that Facebook pages can start getting more of their users to share their posts, such as including calls to action and using entertaining (yet relevant) pitches.
Ways To Get More Shares On Facebook
Source: Allfacebook
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Audi and Mercedes-Benz are Leading On Facebook – infographic
Audi and Mercedes-Benz are Leading On Facebook – infographic
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes-Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
Unmetric recently analyzed the way automotive companies perform on social media sites such as Facebook and Twitter, using the Unmetric Score. The Unmetric Score takes into account content strategy, engagement, growth, timing, and frequency of posts.
Audi and Mercedes-Benz are Leading On Facebook
Source: Allfacebook.com
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How to Evaluate Your Facebook Page – infographic
How to Evaluate Your Facebook Page – infographic
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device
source: Shortstack
How to Evaluate Your Facebook Page – infographic
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The Amazing Social Media Statistics 2012 – infographic
Facebook, Twitter, Instagram, Pinterest
2012′s Most Amazing Social Media Statistics #INFOGRAPHIC
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence.
Did you know that since Twitter first opened its doors back in 2006, more than 163 billion tweets have been sent on the micro-blogging social network?
What if we told you that 25 percent of Facebook users don’t bother with any kind of privacy settings? Or that Google+’s +1 button is used 5 million times per day? Would you be interested to learn that posts on Pinterest that include pricing information receive, on average, 36 percent more pins than those that don’t?
The Amazing Social Media Statistics 2012
source: Mediabistro
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The Growing Impact of Social Media #infographic
The Growing Impact of Social Media #infographic
Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter, Facebook, and Google+.
Morrison & Foerster’s popular Socially Aware Blog is out this week with a thought-provoking infographic that delves into Americans’ increasing obsession with social media, along with their increasingly fractured attention spans.
Email, face-to-face socialising and even taking care of household members have all suffered under the wake of platforms such as Facebook, Pinterest and Twitter. Even television has seen a sizeable chunk of its audience move online, and many folks who still prefer to sit in front of the box now do so whilst engaging with like-minded viewers on their smartphone or tablets.
The Growing Impact of Social Media #infographic
Source: Sociallyawareblog
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The Psychology Of Facebook #infographic
The Psychology Of Facebook, is addiction affecting our minds? #infographic
How exactly is Facebook and Internet addiction affecting our minds? Or is it something you’ve even thought about? Chances are it hasn’t even crossed your mind that constantly checking for new notifications or spending hours a day on the Internet is actually an addiction in the making.
Every time you receive a notification on Facebook it could mean a new professional, social, or even sexual opportunity. Once you answer the little red box signaling a notification, it results in a hit of dopamine. The same dopamine that recharges our addictive compulsion and is similar to people who have addictions to abusive substances such as heroin, meth, or crack. However, as you probably know, these notifications are hard to resist.
The Psychology Of Facebook #infographic
The Psychology Of Facebook #infographic
Source: Allfacebook
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device.
Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Close Friends”.
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The best Times to Post on Facebook #infographic #SME
The best Times to Post on Facebook #infographic #SME
Facebook was founded by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[8] The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University.
According to a study of more than 22,000 Facebook pages, more than 12.7 million posts, and more than 12.3 billion interactions, conducted by Pandemic Labs via its Watchtower Facebook analytics tool:
The three best times (all ET) to post on Facebook are: Saturday at 10 p.m., Saturday at 8 p.m., and Sunday at 7 p.m. The three worst times to post on Facebook are: Tuesday at 4 a.m., Tuesday at 3 a.m., and Thursday at 3 a.m.
When it comes to days of the week, optimal posting times vary by industry, with Saturday representing the strongest day for automotive, camera/photo, and jewelry/watches, but other industries seeing their results spread all over the weekly calendar.
The best Times to Post on Facebook #infographic #SME
The best Times to Post on Facebook #infographic #SME
Source: Allfacebook
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device.
Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Close Friends”.
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The Power of Facebook Advertising #infographic
The Power of Facebook Advertising #infographic
Facebook is a social networking website that was originally designed for college students, but is now open to anyone 13 years of age or older. Facebook users can create and customize their own profiles with photos, videos, and information about themselves. Friends can browse the profiles of other friends and write messages on their pages.
Each Facebook profile has a “wall,” where friends can post comments. Since the wall is viewable by all the user’s friends, wall postings are basically a public conversation. Therefore, it is usually best not to write personal messages on your friends’ walls. Instead, you can send a person a private message, which will show up in his or her private Inbox, similar to an e-mail message.
The Power of Facebook Advertising #infographic
Source: Facebook
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Facebook vs Twitter #infographic
Facebook vs Twitter #infographic
The Public Is Growing Weary of Popular Technology
Facebook and Apple have been at the top of their respective games for some time now, but what goes up must come down. When we polled the public on the two companies, we found that most people were less than thrilled about the brands’ future. Call it tech fatigue, or a simple need for change.
Like gravity, the mysterious force of public opinion is making it difficult for popular companies to retain their audience. Facebook has been fighting it for a while, but even Apple could fall if it’s not careful to keep up with public interest.
Facebook was founded by Mark Zuckerberg with his college roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University.
It gradually added support for students at various other universities before opening to high school students, and eventually to anyone aged 13 and over. However, according to a May 2011 Consumer Reports survey, there are 7.5 million children under 13 with accounts and 5 million under 10, violating the site’s terms of service
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”.
It was created in March 2006 by Jack Dorsey and launched that July.
The service rapidly gained worldwide popularity, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. Since its launch, the Twitter website has become one of the top 10 most visited on the Internet, and has been described as “the SMS of the Internet.”
Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices
Facebook vs Twitter #infographic
Facebook vs Twitter #infographic
Source: Sodahead
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Mobile Money with Facebook Mobile Advertising #infographic
Mobile Money with Facebook Mobile Advertising #infographic
Facebook is a social networking service and website launched in February 2004, owned and operated by Facebook, Inc. As of May 2012, Facebook has over 900 million active users, more than half of them using Facebook on a mobile device.
Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Close Friends”.
The name of the service stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the site.
Facebook was founded by Mark Zuckerberg with his college roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University.
It gradually added support for students at various other universities before opening to high school students, and eventually to anyone aged 13 and over. However, according to a May 2011 Consumer Reports survey, there are 7.5 million children under 13 with accounts and 5 million under 10, violating the site’s terms of service.
Mobile-targeted ads and marketing tactics are becoming both necessary and profitable in a wide range of industries, but in particular, web-based companies are reaping a great deal of mobile traffic and resulting ad revenue. The following infographic offers a specific example of one web-based company that’s bringing in big bucks with their mobile advertising strategy: Facebook.
As Facebook prepared for its recent IPO, many people expressed concern with whether or not Facebook’s mobile platform would be a profitable addition to the company. But in true Facebook style, their mobile traffic and resulting revenue has skyrocketed rapidly, bringing in a huge contribution to the company’s already impressive revenue. As the world of mobile browsing and consuming continues to expand, savvy businesses will know to capitalize on just how profitable little apps and ads can be.
Mobile Money with Facebook Mobile Advertising #infographic :
Mobile Money with Facebook Mobile Advertising
Source: Onlinemba
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The Social Network
The Social Network
The Social Network
Vorige week ging, zoals we al eerder meldden, de film ‘The Social Network‘ in Nederland in première. Toevallig (of juist niet) barst er deze dagen een ware hype uit rond het fenomeen ’sociale netwerken’.
Juist vanwege die hype, zullen we de film hier bespreken. Er is namelijk een aantal interessante zaken rondom Facebook (en de hype eromheen) die we graag willen delen.
In The Social Network schetst regisseur David Fincher de roerige geschiedenis van Facebook, de populairste sociale-netwerksite ter wereld. Oprichter Mark Zuckerberg komt er in de film niet al te best af. ‘Wie zegt dat de held van een film altijd sympathiek moet zijn?’
Regisseur David Fincher wil graag een paar misverstanden de wereld uit helpen. Goed, het is waar dat zijn film The Social Network over Mark Zuckerberg gaat, de oprichter en baas van Facebook, de populairste sociale-netwerksite ter wereld. En het kan best kloppen dat Zuckerberg er in de film niet al te best vanaf komt. Sociaal onhandig is hij, misschien zelfs onbetrouwbaar.
Niets tegen Facebook
Maar dat betekent niet, zegt Fincher, dat hij iets tegen Zuckerberg heeft. Of tegen Facebook. Zijn houding is neutraal. ‘Ik vind Zuckerberg interessant, ik vind hem ontroerend.
Misschien is hij niet sympathiek, maar wie zegt dat de held van een film altijd sympathiek moet zijn?’ Fincher voelde zich juist tot het verhaal van Zuckerberg aangetrokken door diens weerbarstigheid.
Een jongensdroom
Uiteindelijk kun je het verhaal over Mark Zuckerberg (de oprichter van Facebook) bekijken als een mooie jongensdroom. Net zoals het verhaal over Larry Page & Sergey Brin, Bill Gates of de Nederlandse Ben Woldringh. Het gaat om een jong iemand met een goed idee, op het juiste moment.
Daarna blijkt het idee, dankzij ondernemersgeest, de juiste contacten en een flinke dosis geluk, goud waard te zijn. Facebook is hierbij dan wel de vreemde eend in de bijt omdat de opmars van Facebook nog niet gestuit is.
Wereldwijd sluiten steeds meer mensen zich aan bij het netwerk en moeten langzaamaan allerlei lokale maar ook internationale concurrenten genoegen nemen met een niche of tweede plaats. Interessant in dat kader is bijvoorbeeld ook de Wall Street Journal die schrijf over de strijd tussen Facebook en Hyves in Nederland. Lees op de site van Tribal meer…
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Originally posted 2010-11-03 09:37:53. Republished by Blog Post Promoter
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SEO Facebook Strategies
10 Key SEO Strategies Facebook
10 Key SEO Strategies Facebook Page Owner Should Know
Facebook Pages are increasingly J85PFU3YHSF7 becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).
While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.
So, without further ado, here are 10 SEO strategies and tactics every Facebook Page owner should know:
1. Choose the best name for your Facebook Page – and don’t change it
Choosing the right name for your Facebook Page is vital. Despite the temptation to stuff your Page title with high value generic keywords – like “Mike’s Travel Agency: Las Vegas, Hawaii, Cancun – Hotels, Flights, & More” – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.
Second, don’t give into the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.
The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.
2. Select the best URL (Facebook username) for your Facebook Page
Facebook recently launched the ability to choose a vanity URL (Facebook calls it a “username”) for your Facebook Page, one of the most important SEO opportunities on Facebook to date. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected at www.facebook.com/username.
Facebook usernames present a better opportunity for businesses to consider incorporating generic keywords for SEO purposes than the Page name itself. While Facebook has created a black list of generic usernames that Pages (and users) are prevented from registering, there are still opportunities for businesses to obtain relatively generic usernames, or usernames that combine their actual name with additional generic keywords.
However, we do offer a word of caution when incorporating generic keywords in your Facebook Page URL: Facebook intends for Pages to authentically represent the identities of businesses, and brands and has revoked privileges from Pages with generic titles in the past, so it’s not unfathomable that Facebook might somehow punish Pages with generic usernames by similarly revoking status publishing rights (or at least the username itself) at some point in the future.
The safest option – and wisest long term bet in our view – is to choose a username that authentically represents your business or brand. For example, we chose www.facebook.com/InsideFacebook. Once you pick a Facebook username/URL for your Page, it cannot be changed – ever. So pick a username you’re going to be comfortable with and confident in for the long term.
One important note: in order to mitigate Facebook username squatting, Facebook requires that your Page have at least 100 fans before it becomes eligible to select a username. If your Page has less than 100 fans, you’ll need to recruit more fans before being able to take advantage of this important SEO strategy.
3. Use the “About” text box to place keyword-dense prose near the top of your Page
One important SEO strategy that should be employed on your Facebook Page whenever feasible is placing keyword-dense prose as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of text on the default Wall tab of Facebook Pages, the “About” box actually represents the highest place in the CSS structure of the page to add custom text.
In order to add text to your Page’s “About” box, click the “Write something about [YourPage]” in the box underneath your Page’s profile picture. You’ll then be able to enter custom text in the input box – there is a 250 character limit, so choose your words wisely.
4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page
Facebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches. For example:
- Address, City, State, and Zip code are important fields for local searches
- Company Overview, Mission, and Products are important fields for product searches
- Websites is a valuable opportunity to add direct links to your own websites or other relevant sites in your space
The specific fields present will vary according to the category you choose for your Page when you create it (business, brand, or public figure), so choose the category that best fits your needs.
5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page
While opportunities to place large blocks of static text on the default tab of your Facebook Page are quite limited (see the “About” box section above), Facebook allows Page owners to create additional boxes or tabs that can hold any kind of static content, including text, images, and links. Adding content boxes or tabs to your Page can be a great way to boost the content density score of your Page (note, however, that each tab lives at a separate URL in Google’s eyes).
In order to add a custom content box or tab to your Page, follow these steps:
- Go to the “Static FBML” application on Facebook.
- Click “Add to my Page” on the top left side, and choose the page you’d like to add a custom content box or tab to.
- Once you’ve chosen one, close the dialog box, go to your Page, and click “Edit page” under your Page’s profile picture.
- In the applications list on the resulting page, you should see an application called “FBML 1″. Click the pencil icon on the right, and choose “Edit.”
- You’ll be taken to a page with 2 fields: “Box Title” and “FBML.” Enter the name you’d like to give the box or tab in the “Box Title” field. Enter the HTML you’d like to use in the “FBML” field (FBML stands for Facebook Markup Language, and is a subset of HTML.), and then click the Save Changes button.
- Once changes are saved, click the “Edit” link at the top of your Page to return to your Page’s application settings page. Click the pencil icon next to the name of the FBML application you just created, and choose “Application Settings.”
- If you want to add the FBML you just entered as a box, choose “Add” next to the Box option. The custom FBML box will by default appear on the Boxes tab, so if you want to move it to the left side of your Wall tab, you’ll need to then go to the Boxes tab, click the pencil icon on your FBML box, and choose “Move to Wall tab.”
- Or, if you want to add the FBML you just entered as a tab, choose “Add” next to the Tab option. The custom content should then automatically appear on its own tab on your Page. Note, however, that Facebook truncates tab titles after 10 characters, so you’ll need to choose a short title.
And voila! After that somewhat arduous process, your custom content should appear. Be sure to write good copy
6. Post direct links to your website (or other relevant sites) in your Page’s stream
Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites or add too many links too suddenly – posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.
There are two ways to post links into your Page’s stream:
- Including the raw URL in the text of the status update itself
- Using the “attach link” feature in the Facebook publisher
Let’s take a look at the pros and cons of each approach from an SEO perspective:
1. Raw URL
When you include the raw URL in the text of the status update itself, Facebook auto-links the text directly to the URL. While you can’t control the anchor text of the link (it is always just the URL itself), the link does go directly to the destination page – and not through a Facebook.com URL that adds the Facebook menu bar at the top when you click through to the destination page.
2. Attach Link
When you use the “attach link” feature of the Facebook publisher, Facebook pulls in the title, body, and images from your Page, and suggests a thumbnail image and text snippet which it places adjacent to your Page’s link. The automatic inclusion of this text further boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL – both nice perks of using the “attach link” feature.
Power tip: You can also change the anchor text while clicking the page’s title before clicking “Share” in the Facebook publisher.
However, importantly, the link itself does not go directly to the destination URL – rather, it goes through a Facebook.com share URL that includes the destination URL as an iframe on the resulting page, with the Facebook menu bar at the top which includes commenting and sharing features. While there is still some debate in the SEO community as to the impact of the specific implementation details of such toolbars, the lack of a direct link when using Facebook’s “attach link” feature does partially mitigate the SEO benefits of posting links on Facebook Pages.
7. Add photos with captions, events with descriptions, and a discussion forum
It almost goes without saying, but it’s important to always be sharing interesting content on your Facebook Page, and always using all available descriptive fields on each type of content shared. When posting photos, use verbose and keyword-dense descriptions. When posting events, take the extra minute to include text and keywords in the event description field that you want to rank for. Add a discussion forum to your Page.
Facebook makes all of the content shared on Facebook Pages indexable by search engines, so use the tools Facebook provides to your full advantage.
8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites
Just as a variety of inbound links from authoritative websites help boost PageRank for traditional websites, getting more inbound links to your Facebook Page will boost its PageRank as well. You can do this with text links, but Facebook has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook Page.
Facebook has created promotional guidelines for promoting your Facebook Page that are worth a read. Basically, Facebook doesn’t want Page owners to claim you have officially partnered with Facebook by virtue of having a Facebook Page. However, Facebook does want as many links as possible pointing to Facebook.com
9. Get more intra-Facebook inbound links by getting more Facebook fans
Because Facebook places links to Facebook Pages on the default version of Facebook users’ profile pages which are visible to search engines, the more fans you get, the more links you’ll have to your Page within Facebook. For Pages with thousands (or even millions) of fans, the number of links can really add up.
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
When fans comment or like content in your Facebook Page’s stream, Facebook links their name back to their Facebook profile page. As a result, when the profile stubs of those fans who have posted comments and likes on your Page are indexed, Google will see more reciprocal links between your Page and your Page’s fans (in a way that grows organically over time), which it will see as a stronger bond. This creates a virtuous cycle of improved link weight from the indexed profile page stubs to your Page, and vice versa.
Read the conclusion on: http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/
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Berrie Pelser, Ber|Art Visual Design:
Ber|Art is een zakelijke Internet service provider c.q. webhoster die gespecialiseerd is op het gebied van betrouwbare en veilige kwaliteit hosting, WordPress Hosting en (web) design. De onderneming levert, in nauwe samenwerking met partners, oplossingen aan het MKB op het gebied van SEO, domein, shared, applicatie en e-commerce hosting als mede managed colocated server hosting. Ber|Art WordPress SEO Domein Magento Typo3 Google VPS Cloud Hosting Design at Ber|Art
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Originally posted 2010-12-12 14:42:16. Republished by Blog Post Promoter
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