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Measure Social Media Return on Investment (ROI) #infographic

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Measure Social Media Return on Investment (ROI) #infographic

Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media is ubiquitously accessible, and enabled by scalable communication techniques.

Classification of social media
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010.

According to Kaplan and Haenlein there are six different types of social media: collaborative projects (e.g., Wikipedia), blogs and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g. Second Life).

Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms. Social media network websites include sites like Facebook, Twitter, Bebo and MySpace.

The following infographic highlights some of the key elements around Social Media ROI, including:

• How other businesses measure ROI, including: Followers, Traffic, Mentions, Leads and Sales
• Examples of specific campaigns (and the returns): Jimmy Choo, Joie de Vivre Hotels, Foiled Cupcakes and more
• How Google Analytics measures “Social Value”
• The best ways to get Facebook Fans
• How content creation helps you get Twitter followers and Facebook fans (and which kind of content)
• Social Media activities that are hard to measure (but which help your brand), including: Customer Support, Brand Equity, Market Research
• What’s your take on Social Media ROI? Let me know in the comments below

Measure Social Media Return on Investment (ROI) #infographic

Measure Social Media Return on Investment (ROI) #infographic

Infographic brought to you by the InventHelp marketing team

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Last updated by: Berrie Pelser at 17 juli 2012.

Nieuwste berichten:

• Top 7 Tips to Get More Followers on Twitter – infographic
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• Social Media 2013 User Demographics – infographic

33 Reacties op 'Measure Social Media Return on Investment (ROI) #infographic'

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1. Fantastic infographic!

   Gene Dexter

   17 juli 2012 at 08:49
2. Brilliant Work

   Barry Gumm

   17 juli 2012 at 08:52
3. Wow! Everything is said in that one!

   Amalik Amriou

   17 juli 2012 at 08:56
4. Hi Berrie, Great article (as usual) – informative and helpful, Thank you.

   Tom Laing

   17 juli 2012 at 11:07
5. Fantastic info and an awesome infographic! Loved it!

   Joao Ferreira

   17 juli 2012 at 09:11
6. Thanks for the info very informative and going to put it to use.

   Chris Stylianou

   17 juli 2012 at 09:13
7. I really like the visualization of the data presented in your infographic.

   Harold Gardner

   17 juli 2012 at 09:21
8. Very interesting statistics.

   Ajarn Donald

   17 juli 2012 at 09:22
9. Compact, concise, co-ordinated, clear and in my humble opinion VERY complete. If, as a 70 year old just learning the tems "social media" and I can understand it to teach to my younger executive friends…who do not have time to research….you have done a fine job here. Thanks kindly

   Mary Helen Ferris

   17 juli 2012 at 09:23
10. Thanks great stuff, clears up a lot about ROI!

    Sandor Benko

    17 juli 2012 at 09:39
11. Great infographic , I have been looking for it. And it talks about the most important aspect of any social marketing effort.

    Krishnendu Dutta

    17 juli 2012 at 11:44
12. You always have such great content with valuable information. Keep them coming, thanks! =)

    Leia P. D'Silva

    17 juli 2012 at 09:44
13. Nice!

    Sarin

    17 juli 2012 at 11:52
14. Thanks, looks interesting #socialmedia.

    Semen Frish

    17 juli 2012 at 09:57
15. That was great info Berrie, good job here.

    Alexander Bakoulis

    17 juli 2012 at 10:07
16. LOVE the format! Makes a great visual – for a great message. Thank you!

    Gerard Dunn

    17 juli 2012 at 12:12
17. good work

    M Lawrence McCulloch

    17 juli 2012 at 10:16
18. Wow ! concise, precise and so valuable ! Thanks

    Abhijit

    17 juli 2012 at 12:21
19. Great infographic – allowing ROI to be visualized!

    Ron Callari

    17 juli 2012 at 11:24
20. Great Work as always Berrie

    Charlie Rein

    17 juli 2012 at 13:27
21. nice infographic, what software are you using to creat it?

    Richard McLaughlin

    17 juli 2012 at 11:57
22. Great info

    WebNode

    17 juli 2012 at 13:59
23. I did not make this myself this is made by the InventHelp marketing team, but if I make them I use Photoshop

    Berrie Pelser

    17 juli 2012 at 12:03
24. very intersting infographic!

    Mirko Gagliardi

    17 juli 2012 at 12:16
25. Very useful. I will be studying and pondering. Thanks.

    Sarah Wilson

    17 juli 2012 at 12:26
26. Great job on this – really like it.

    Martin Jones

    17 juli 2012 at 14:41
27. Great easy read, keep it up!

    Martin

    17 juli 2012 at 14:43
28. Great Information, very useful information too!

    Bladymir Tellez

    17 juli 2012 at 12:52
29. Great Information, very useful information too!

    Bladymir Tellez

    17 juli 2012 at 12:52
30. Another great infographic. Keep ‘em coming!

    Matt Cilderman

    17 juli 2012 at 15:10
31. That's a nice infographic. Thanks for share it with us!

    Andrea Barghigiani

    17 juli 2012 at 13:36
32. Perfect–this one will be referred to frequently. Thanks for sharing.

    Jackie Bernardi

    17 juli 2012 at 13:58
33. infographics is just a excellent way to put out more information people can see it and understand it.

    Vladi Alkatraks

    17 juli 2012 at 18:08

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