Social Media Marketing Takes Off in 2013 #infographic

Social Media Marketing Takes Off in 2013 #infographic

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

1. Social Media Marketing gains impact as key marketing tactic
– Companies see the importance of building brand equity through social media
– Engagement grows and companies seek ways to leverage data
– Evolution of engagement is accelerated by empowered consumers
– Social platforms consumers use to interact with companies continues to multiply
– Need for social media marketing strategy and systems are key

2. Marketing turns upside down
– We are all marketers now
– Evolution from ‘all about us’ to ‘all about them’
– Two-way marketing strategies support social shift – monolog to dialog marketing
– Agencies are challenged to develop new models
– Campaigns are no longer flat – need for integrated strategy and plan
– More targeted, more relevant, more effective

3. Social influence moves beyond ‘like’ to incentive driven recommendations
– Consumers will market to consumers
– Marketers reward consumers for marketing
– Move beyond ‘Like’ to incentives
– Micro-targeting gains impact

4. Marketing grows enterprise wide and can no longer sustain being a ‘department’
– Marketing is no longer a department
– Social strategies will be utilized internally to maximize productivity and communication
– Social Media Manager role will emerge

5. Discounts and giveaways will incentivize social sharing of branding content
– Brands will build sharable marketing strategies
– Shift from viral marketing to sharable marketing strategies

6. Social media impacts business infrastructures – siloed communication systems are challenged
– Transformational changes – social impacts business infrastructures
– Siloed communication systems are challenged
– Knowledge-sharing cultures will emerge

7. Social channels integrate and align
– Social channels align and new channels emerge
– Top five channels remain – Blogs, Facebook, LinkedIn, Twitter, YouTube
– Blogs – targeted, keyword focused searchable content feeds into social channels
Facebook – Gifts will transform Facebook. Paid ads shift to paid content. Facebook moves into social search
LinkedIn – evolves and grows from HR focus to brand building for companies
Twitter – the newsroom of the future
– YouTube – gains reputation as key search tool
– Pinterest – will lead in social shopping
– Social gaming – will go mainstream and begin to be cross-platform
Google+ – sharing to targeted lists is on the rise
– Monitoring tools, ROI measurement and analytic solutions will improve
Google supports content hierarchy. Premium links remain key performers

8. Rise of Augmented Reality – visualization over data
– Untapped potential
– Brings static pages to life
– Google’s AR glasses
– Interactive instructions, training, windshield AR navigation

9. Media spend shifts from display to paid and sponsored content
– Continued move from traditional to digital
– Google remains majority spend
– Targeted and personalized
– Shift to sponsored content instead of display ads

10. Social Reputation Management drives ‘Do Good’ campaign strategies
– Reputation management
– Corporate focus on messaging strategies

11. The dawn of social TV – where viewers comment and share during air time
– Consumers and clients engage with content
– TV becomes a hybrid of TV, Social, Video

12. Social commerce driven by recommendations – rapid growth in digital wallets
– Recommendations become key driver in online commerce
– Near Field Communication (NFC) technologies
– Emerging Google Wallet and Microsoft social platform

13. SEO shifts – less focus on tricks and more on good online marketing
– Authenticity and understanding needs of target audience drive engagement
– Brands build from quality content, interactions with influencers
– Google rewards good marketing

Social Media Marketing Takes Off in 2013 #infographic 

Source: Thehagency

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Berrie Pelser
My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F. Our company is been grown to a full service bureau for complete managed business internet sites that we are hosting in our own secure and fast Cloud. We are specialized in WordPress, search engine optimization, social media integration and social media strategy. I co-founded my company, Ber|Art Visual Design, in 1999 as a web design firm. It has since grown into a full-service agency for maintaining complete corporate websites hosted by Ber|Art in a secure and fastcloud environment.
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13 comments to Social Media Marketing Takes Off in 2013 #infographic

  • Interesting content Berrie! Thanks!

  • I'm waiting for the first FBO companies in 2013… Facebook Optimization is something that will become hot topic now that FB has turned into a search engine and edgerank has changed completely.

  • Terri Nakamura

    Fascinating information, Berrie Pelser.

    I think there is definitely interest in giveaways to help cultivate customer interest and loyalty. Also, I was reading about an IKEA augmented reality app that might be able to help people decide which furnishings will work in their homes. So many things are shifting with the development of new technology, and everything takes place on an evolving social media landscape.

    Many thanks for sharing this and may I just say it is a pleasure to have crossed your path through social media. 10 years ago, the odds that we would ever "meet" were practically non-existent.

    Warm wishes, Terri Nakamura.

  • L'importanza dei Canali Sociali nel Marketing. Interessante.

  • Gabriel Reynoso

    Great post! Thanks for sharing your thoughts on this social media infographic.

  • The interesting thing for me is "social TV" can you imagine how interactive responses will change reality TV and political campaigns.

  • contenuto interessante grazie.

  • RJF

    I definitely think promotions, media spending shifts and social commerce are going to be huge not only this coming year, but for the forseeable future.

  • Instagram wasn't mentioned? 0_o

  • interesting how new ideas such as empire ave generate "apparent" buzz just having people stop by creates a rubber necking effect.

  • *sigh* it’s going on too fast. can’t catch up with all these social media developments. just getting used to one, another comes up.