Social CRM Fuels Engagement and Growth #infographic

Social CRM Fuels Engagement and Growth

Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM:

  1. Monitoring – the ability to monitor social in real-time and set up alerts.
  2. Identification – the ability to capture the identification of a social profile and collect information across social profile and apply it to a person-centric record, with classifications of whether they’re a lead or a customer.
  3. Workflows – the ability to route social interactions, assign tasks, and ensure resolutions are applied.
  4. Campaigns – the ability to proactively generate engagement campaigns to drive upsells and acquisitions.
  5. Reporting – the ability to generate aggregate reporting across social channels and the CRM to ensure a return on investment is achieved.

Social CRM Fuels Engagement and Growth

Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support

Social CRM Fuels Engagement and Growth

Social CRM Fuels Engagement and Growth

Avectra Social CRM appears to have all the elements necessary and has published this infographic on How Social CRM Fuels Engagement and Growth.


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Berrie Pelser
My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F. Our company is been grown to a full service bureau for complete managed business internet sites that we are hosting in our own secure and fast Cloud. We are specialized in WordPress, search engine optimization, social media integration and social media strategy. I co-founded my company, Ber|Art Visual Design, in 1999 as a web design firm. It has since grown into a full-service agency for maintaining complete corporate websites hosted by Ber|Art in a secure and fastcloud environment.
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