I recently came across this excellent post written by Jeffrey Cohen of Radian6, 6 Layers of Social Media Content Strategy, and also Mark Smiciklas’ graphical interpretation of Jeff’s metaphor. I loved it so much that I decided to take it one step further and create an infographic from it, adding some of my own thoughts on an effective social content strategy.
Content creators are often inspired by their surroundings when developing ideas for their social media profiles, but their content strategy is the guiding principle that makes it all work. Good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy? Well, it really is as easy as making a cheeseburger.
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