Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
PageRank Checker is a free tool to check Google Page Ranking of any site and its pages easily and instantly. Google PageRank or PR is a measure of any sites popularity based on Google kept-secret algorithm. The PR is an indication of certain authority to your site and how important it is in the eyes of Google. For the uninformed, here’s how Google calculates your PR.
PageRank Search allows you to search Google using any keyword(s) you wish. It will then return, in order of Google relevance, the sites associated with those keywords. Each result displays a graphical bar with the PageRank of that particular site.
Internal Pages PR Checker will check the page rank of all of your site’s inner pages index by Google and it’s useful to use right after the PR update.
Link Popularity Checker is a tool that checks total number of pages in each search engines index that contains a link to your site, including your own website. It is used to measure your site’s online visibility. The popularity of your site is an important factor in your search engine ranking. The more popular your site is, the better it will be ranked on the search engines.
Backlink Anchor Text Analyzer help you determine the backlinks of your site and anchor text (link text) used to link to your site. Link building is all about getting the quality backlinks along with the quantity. The truth is getting a few of the right links, from the right places can be more valuable than getting 100 links from the wrong places.
It’s all about using the right keywords you are trying to optimize as your anchor text (link text) from the right neighborhood.
Reciprocal Link Checker helps you ensure that your link partners are linking back to your site and determines what anchor text is used. Gone are the days when reciprocal links are considered important, the big G is now putting more weight on one-way (the best option) or three-way links (site A ↔ site C, site C ↔ site B and site B ↔ site A)
Keyword Density refers to the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page which needs to balance correctly. Too low and you will not get the optimum benefit, Too high and your page might get flagged for “keyword spamming”.
This tool parses the most frequently keyword of a website and calculates its percentage share.
Keyword Suggestion Tool will help you with choosing of the right keywords for your website and analyze which keyword combinations are more popular. Choosing the right keywords is critical for a success of your site. Target the wrong keywords and you have lost.
There is pure gold hidden in less competitive keyword combinations and variations.
Link Analysis of External and Internal Links – The link analysis display all internal and external links of a website with the corresponding anchor texts in a summary table. It’s one of the best I have ever used.
SERP Position Checker is the keyword position analysis used to check on which position your domain is ranked for a given keyword and compare the first 100 results by Google, MSN and Yahoo.
Robots.txt Syntax Checker is the simplest tool to check the contents of your site’s robots.txt against the search engines standard, along with providing warnings on the wrong use of syntax.
In case you aren’t in the know, robots.txt file is the key to stopping search engines robots from indexing certain pages of your site which are deemed unnecessary to be included in the search results, yet many people still fail to get the syntax correct.
Copyscape scours the net and finds sites that have copied your content without permission, as well as those that have quoted you. It is designed to protect you against online plagiarism and article theft.
Search Engine Placement Check is a verification tool that checks if your site is in the top three pages of a search engine result for a specific keyword. It’s important to be in the top 3 pages of a search result because most people using search engines don’t go past the 3rd page.
Bad Neighborhood Checker checks link pages and reports if there are links to bad neighborhoods. This tool will scan the links on your site, and on the pages that your site is linking to, and flag possible problem areas. This can greatly ease your SEO efforts.
Website Grader is a free SEO report that measures the marketing effectiveness of your site. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how your site can be improved from a marketing perspective.
Firefox SEO Addons
Web Developer Toolbar
The Web Developer extension adds a menu and a toolbar to the browser with various web developer tools. It is designed for Firefox, Flock and Seamonkey, and will run on any platform that these browsers support including Windows, Mac OS X and Linux.
SEO for FireFox
Pulls useful market research data right into Google’s and Yahoo!’s search results, including the following data near each search result.Google PageRank, Age, Links (Yahoo! Linkdomain), .edu Link (Yahoo! .edu linkdomain), .edu Page Link (Yahoo! .edu link), .gov link (Yahoo! .gov link), Page Links (Yahoo! link), del.icio.us, Technorati, Alexa, Cached, Dmoz, Bloglines, dir.yahoo.com, WhoIs
User Agent Switcher
The User Agent Switcher extension adds a menu and a toolbar button to switch the user agent of the browser. It lets you switch / view the current page as in a different browser (IE, Opera, NetScape).
Google Search Enhancer
This addon enhances your Google search by giving you more options like search by date (past 24 hours, by week, by month etc), filter by language, search for any file (mp3, doc etc). Pretty effective if you want to save time filtering through results manually.
Display the Google PageRank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and more.
Google Global Search Plugin
Google Global is an unobtrusive Firefox extension that allows you to see what the Google search results that you are viewing look like from different geographical locations. The easiest way to use Google Global is to simply do a search for something on Google. When you see you search results page, simply right click anywhere on the search results page, select “Search Google Global” and select what geographic location you would like to see the results from. It is as simple as that.
K Gen – Keyword Research Firefox plugin
KGen (Keyword Generator) is an extension that allows you to see what keywords are strong on visited web pages. Than, you can retrieve them for social sharing (tag filling) or webmastering/SEO. KGen retrieves every words of a page and lets you know how many time they appears on her and their weight in the page (a word in the title of a page has a stronger weight than a word in a paragraph). So, you can easily know how to optimize your pages, know what’s the secret of your competitors or simply know what’s the main subject of a webpage.
yExplore – Yahoo Site Explorer
yExplore adds quick access to search engine & social media information. Just right click, select yExplore and then one of the shortcut links to access information about the site you are viewing. yExplore 2 give quick and easy access to the following information:
Yahoo Site Explorer Backlinks & Inindex, Google Backlinks, Inindex, Cache, Archive.org, Bing Inindex, Delicious saves for a domain, Highlighting of NoFollow links, Check to see if the page you are on is in StumbleUpon, View the Robots.txt file, Spell check the current page, Edit the current page, Text only view, Whois Info
FireShot Screen capture
FireShot is a Firefox extension that creates screenshots of web pages (entirely or just visible part). Unlike other extensions, this plugin provides a set of editing and annotation tools, which let users quickly modify web captures and insert text annotations and graphical annotations. Such functionality will be especially useful for web designers, testers and content reviewers.
The captures can be: uploaded to FREE public screenshot hosting, saved to disk (PNG, GIF, JPEG, BMP), printed, copied to clipboard, e-mailed, sent to configurable external editor for further processing.
ColorZilla – Pick Color from webpage elements
Advanced Eyedropper, ColorPicker, Page Zoomer and other colorful goodies.With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. You can Zoom the page you are viewing and measure distances between any two points on the page. The built-in palette browser allows choosing colors from pre-defined color sets and saving the most used colors in custom palettes. DOM spying features allow getting various information about DOM elements quickly and easily.
Inserts preview images (thumbnails) and popularity ranks of web sites into the Google, Yahoo and Bing search results pages. The SearchPreview thumbnail system currently consists of 9 dedicated servers and generates over 15 TB of traffic per month. For a very few search terms, this version will insert sponsored links into the google.de and google.com search results (labeled as ‘SearchPreview Sponsored Links’). If you don’t like the sponsored links, you can disable them in the SearchPreview options dialog.
Sparky is Alexa Internet’s free Firefox plugin. Sparky accompanies you as you surf, providing useful information in your status bar about the sites you visit without interrupting your browsing. Discover website traffic trends, Get detailed traffic information including Reach and Rank , surf more efficiently with Related Links for each page, Gracefully navigate past dead end error pages.
Search Cloudlet inserts smart tag clouds into Google / Yahoo / Twitter interface to help you search faster. This free productivity-boosting add-on was featured at LifeHacker, PC World, Website Magazine, etc. Install it now to add magic to your search. One of the most useful features provided by Search Cloudlet is Tag Cloud for search results. Now there is no need to look through results list to understand what it’s all about. Tag Cloud will show you all the keywords relevant to your search results. And you can easily narrow your search by clicking keywords on the cloud and adding/removing them to/from your query.
Show the IP address(es) of the current page in the status bar. It also allows querying custom services by IP (right mouse button) and hostname (left mouse button), like whois, netcraft. Additionally you can copy the IP address to the clipboard. This extension was formerly known as ipv6ident.
Displays Server Type, Headers, IP Address, Location Flag, and links to Whois Reports. Shows links to check server status and cache when page fails to load. View the current site’s server software and headers, IP address, location flag, and have quick links to Whois and other domain information. When a page fails to load, links are shown to check cache and server status.
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