Google Internet Traffic

Google Sets New Internet Traffic Record

In their earnings call last week, Google announced a record 2010 third-quarter revenue of $7.29 billion (up 23% from last year). The market rejoiced and Google shares shot past $615 giving the company a market cap of more than $195 billion.

Google Sets New Internet Traffic Record

Google Sets New Internet Traffic Record

This month, Google broke an equally impressive Internet traffic record — gaining more than 1% of all Internet traffic share since January. If Google were an ISP, as of this month it would rank as the second largest carrier on the planet.

Only one global tier1 provider still carries more traffic than Google (and this ISP also provides a large portion of Google’s transit).

In the graph below, I show a weighted average percentage of Internet traffic contributed by the search / mobile OS / video / cloud giant. As in earlier posts, the Google data comes from 110+ ISPs around the world participating in ATLAS. The multiple shaded colors represent different Google ASN and reflect ongoing global traffic engineering strategies. read more

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Berrie Pelser
My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F. Our company is been grown to a full service bureau for complete managed business internet sites that we are hosting in our own secure and fast Cloud. We are specialized in WordPress, search engine optimization, social media integration and social media strategy. I co-founded my company, Ber|Art Visual Design, in 1999 as a web design firm. It has since grown into a full-service agency for maintaining complete corporate websites hosted by Ber|Art in a secure and fastcloud environment.
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