Getting started with Google+ Business Pages
Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services identified as Circles, Hangouts and Sparks. Google+ is available as a website and on mobile devices.
On November 7, 2011, Google launched Google+ Pages, which will let businesses connect with fans in a manner similar to Facebook Pages.
These businesses will receive corporate accounts to start sharing information about themselves and invite others to join in on the conversation.
- Fill out the About page using your main keywords for better ranking of your page and website.
- Add some relevant photo’s across the top for dynamic on page engagement and to graphically display something about your business, there are some great ways to do this and I am still working on mine, for now I have some of my most important graphics in there…
- Put all your links into the area where you want to be found – MOST importantly your website
- Put the Google+ code onto your site so G+ can find you, associate your Business Page with your site and start the very important ranking, collating, crawling and SEO-ing that is to become the huge G+ PLUS!
- Create your first Circles and then find other great pages to Circle so you have someone to talk to – think about your circles… create circles so you can target updates and information just to them: Employees (no more memo’s or inhouse emails), Customer/client circles, Top Customers/Clients, Customers/Clients in specific regions, Possible collaborations…, Top News Makers in your niche (to share)…
- Start talking, plusing etc…
- Share your page – this creates a post about your page on your Google+ Profile.
- Start a Hangout – live video Google chat with anyone: again think customers/clients, employees, influencers… – and Google chat is one of the clearest and most reliable video chat apps I have ever used
What’s Different About Google+ Pages from your G+ Profile?
- Pages can’t add people to circles until the page the user has first Circled or mentioned the page in a post.
- Pages can be made for a variety of different entities including public figures, businesses, brands, products, charities… whereas profiles can only be made for people.
- The default privacy setting for elements on your page profile is public.
- Pages have the +1 button. The +1 Button is so much more than a Facebook Like Button – the +1 Button is about enhancing your visibility on the largest search engine in the world!
- Pages can’t +1 other pages, nor can they +1 stuff on the Web so using Google ‘as your page’ is just like Facebook relegated to on page activities like Circling (Liking), Commenting, Posting.
- You cannot play games as your Page.
- Pages cannot share to ‘Extended circles’.
- Pages don’t receive notifications via email, text, or in the Google bar… at the moment.
- Pages can’t hangout on a mobile device.
- Local pages have special fields that help people find the business’ physical location via your Google Places account.
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