Facebook Marketing Impact of Social Media

Facebook Marketing Impact of Social Media [INFOGRAPHIC]

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.

Results of a recent survey we conducted find social media efforts valuable in their ability to grow brand awareness and increase dialogue with customers. In addition to spending more time thinking about how to engage audiences, marketers will soon begin to measure social media’s impact on the business through a more traditional ROI definition: attributable sales and costs.

Facebook Marketing Impact of Social Media

Facebook Marketing Impact of Social Media

Facebook is still the dominant social network in terms of marketing, but Twitter is narrowing the gap, according to a return-on-investment survey of more than 700 marketers conducted recently by social media management platform Wildfire Interactive.

A total of 94 percent of respondents use Facebook in their social media marketing efforts, according to Wildfire, but Twitter was not far behind, at 74 percent.

Other options paled in comparison:

  • Blogs, 41 percent;
  • LinkedIn, 32 percent;
  • YouTube, 30 percent; and
  • Other, six percent.

In addition, Wildfire reported that almost 70 percent of marketers surveyed believe Facebook fans are of more value to them than non-fans, and the top three reasons they cited were:

  • New customer recruitment, 44 percent;
  • Higher conversion rates, 18 percent; and
  • More frequent purchases, 18 percent.

Readers: Do you think Twitter will ever completely close the gap with Facebook as the social media marketing platform of choice?

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Berrie Pelser
My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F. Our company is been grown to a full service bureau for complete managed business internet sites that we are hosting in our own secure and fast Cloud. We are specialized in WordPress, search engine optimization, social media integration and social media strategy. I co-founded my company, Ber|Art Visual Design, in 1999 as a web design firm. It has since grown into a full-service agency for maintaining complete corporate websites hosted by Ber|Art in a secure and fastcloud environment.
Berrie Pelser
Berrie Pelser
Berrie Pelser

10 comments to Facebook Marketing Impact of Social Media

  • Krishnendu Dutta

    Great infographic!! One interesting note for Brands who wants to engage in social media to get good returns that due to social media customers now has more exposure , customers now aware of more alternatives as well as experiences of other customers. So things are becoming more transparent and competition will increase as well.

  • Great use of an info graphic Berrie there is no doubt about it in my mind 2012 will be the start of the social era…

  • through FB I felt a positive influence on the growth of my business

  • Facebook marketing has emerged as one of the most powerful SEO-building strategies in today’s web business world. If you own a business site or blog and are looking for a platform to promote it to a wide community of audience, then you can try out Facebook marketing.

  • Very brief and clear stats showing the over all role of the social media