Leverage Yourself as an Experts by using Social Media

Leveraging Social Media to Showcase Your Expertise [INFOGRAPHIC]

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010.

According to Kaplan and Haenlein there are six different types of social media: collaborative projects (e.g., Wikipedia), blogs and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g. Second Life). Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms.

This infographic, “Leveraging Social Media to Showcase Your Expertise”, was produced by Zintro, a business network that connects clients with experts in a variety of business area, to respond to this looming question. It not only provides statistical differences among the four social media sites, but also information about how each site applies to business needs.

Note: Click the image to view full size.

Leveraging Social Media to Showcase Your Expertise [INFOGRAPHIC]

Leverage Yourself as an Experts by using Social Media

Leverage Yourself as an Experts by using Social Media


This infographic was producted by Zintro, a business network that connects clients with experts in a vast range of business areas.

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Berrie Pelser
My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F. Our company is been grown to a full service bureau for complete managed business internet sites that we are hosting in our own secure and fast Cloud. We are specialized in WordPress, search engine optimization, social media integration and social media strategy. I co-founded my company, Ber|Art Visual Design, in 1999 as a web design firm. It has since grown into a full-service agency for maintaining complete corporate websites hosted by Ber|Art in a secure and fastcloud environment.
Berrie Pelser

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Berrie Pelser
Berrie Pelser

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