Content Marketing is a force to be reckoned with #infographic
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Content Marketing is a force to be reckoned with #infographic
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.
Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.
Is content marketing traditional advertising new rival #infographic
Content Marketing is a force to be reckoned with #infographic
Source: Marketo
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I find it interesting that larger companies make more posts. I would have thought that smaller companies were more involved in social media. Thanks for the post!
Doug Wolfgram
18 oktober 2012 at 12:51
A very comprhensive view of what content marketing is and how it is used by different sizes of business. Thanks for this important information!
Kathleen Gick
18 oktober 2012 at 14:52