Content Marketing is a force to be reckoned with #infographic

Content Marketing is a force to be reckoned with #infographic

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.

Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.

Is content marketing traditional advertising new rival #infographic

Source: Marketo


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Berrie Pelser
My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F. Our company is been grown to a full service bureau for complete managed business internet sites that we are hosting in our own secure and fast Cloud. We are specialized in WordPress, search engine optimization, social media integration and social media strategy. I co-founded my company, Ber|Art Visual Design, in 1999 as a web design firm. It has since grown into a full-service agency for maintaining complete corporate websites hosted by Ber|Art in a secure and fastcloud environment.
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2 comments to Content Marketing is a force to be reckoned with #infographic

  • Doug Wolfgram

    I find it interesting that larger companies make more posts. I would have thought that smaller companies were more involved in social media. Thanks for the post!

  • A very comprhensive view of what content marketing is and how it is used by different sizes of business. Thanks for this important information!