SEO – The Evolution of Search and SEO, an Infographic
These days Google makes around 500 improvements to its algorithm in a year and searches over 60 trillion individual pages on the web to deliver the best results possible in just a few seconds. Its main goal is to bring you the most relevant information in the shortest amount of time
Search has been improving since the very first engine, named Archie, was introduced to the world in 1990. By 1993 the world’s first web robot had been invented, but it wasn’t until 1994 when WebCrawler launched that the future of search engines changed forever. By allowing users to search for any word on a web page using crawlers, WebCrawler set a precedent that every major search engine has followed since.
It wasn’t until the mid 90s that SEO started gaining momentum. That’s when webmasters and digi-pioneers started realising that optimisation could be a powerful ranking tool. What started out as a simple technique to get websites to rank better became a global multibillion dollar industry that’s still growing today.
Back in the day, when you typed a phrase into a search engine, it would identify keywords in that phrase and only display results which contained them. Now, semantic search algorithms have given search engines the ability to not only make word associations, but to identify context and intent – quite similar to the human brain. For example – Google knows there is a connection between the words New and York, or that when you type the word ‘Jaguar’ into the search bar, you could be looking for the predatory feline or the luxury car.
SEO has evolved along with a number
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