WordPress Hosting SEO

Bing launched new Webmaster Guidelines #search

Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a “decision engine”[2]) from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer

These guidelines cover a broad range of topics and are intended to help your content be found and indexed within Bing.  These guidelines will not cover every instance, nor provide prescriptive actions specific to every website.  For more information, you should read our self-help documents and follow the Bing Webmaster Blog.  Inside Bing Webmaster Tools account, you will find SEO Reports and our SEO Analyzer tool for on-demand scanning of individual pages.  Both resources will offer basic guidance around what SEO work can be applied to a given website.  Beyond these features and sources, you may wish to consider seeking advice from a third party expert.

CONTENT

Content is what Bing seeks.  By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results.  Websites that are thin on content, showing mostly ads, or otherwise redirect visitors away from themselves to other sites quickly tend to not rank well.  Your content should be easy to navigate to, rich enough to engage the visitor and provide them the information they seek and as fresh as possible.  In many cases, content produced today will still be relevant years from now.  In some cases, however, content produced today will go out of date quickly.

LINKS

Links help Bing find new content and establish a vote of confidence between websites.  The site linking to your content is essentially telling us they trust your content.  Bing wants to see links grow organically, and abuses to this such as buying links or participating in link schemes (link farms, etc.) lead to the value of such links being deprecated.

SOCIAL

Social media plays a role in today’s effort to rank well in search results.  The most obvious part it plays is via influence.  If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals.  These positive signals can have an impact on how you rank organically in the long run.

INDEXATION

Being indexed is the first step to developing traffic from Bing.  The main pathways to being indexed are:

• Links to your content help Bing find it, which can lead us to index your content
• Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content

Managing how Bingbot crawls your content can be done using the Crawl Control feature inside Bing Webmaster Tools.  This feature allows you to control when, and at what pace, Bingbot crawls your website.  Webmasters are encouraged to allow Bingbot to crawl quickly and deeply to ensure we find and index as much content as possible. Reed more …

Berrie Pelser, Ber|Art Visual Design:

Ber|Art Visual Design V.O.F. delivers high-end secure (PCI-Compliant) WordPress, Typo3 and Magento Linux Cloud VPS Hosting with professional Search Engine Optimization (SEO) plus Social Media (Social Network) integration, branding and strategy.

.

Vergelijkbare berichten:

• 14 Search Engine Optimization Website Analyse Tools
• 50 Search engine optimization (SEO) Google Search Link List
• Bing Webmaster Tools
• SEO Search Engine Optimization Tips
• Google Penguin 3 update, antother step to reweard high-quality sites #infographic
• On page content SEO Puzzle #infographic
• SEO Doctor, easy SEO Website Audit Tool
• Best SEO Google Links
• Trustcloud announces new Share Economy features
• Google Caffeine Live
• Content is key to search engine visibility and SEO infographic
• Top Search Engine Optimization and Search Engine Marketing resources

Last updated by: Berrie Pelser at 20 november 2012.

Nieuwste berichten:

• Bing Webmaster Tools